DAGi, the Turkish innerwear brand, launches sustainable SENSE collection, which utilizes the TENCEL™ Lyocell fibers with REFIBRA™ technology. Sense is an environmentally friendly collection produced using high technologies.
The new collection is based on the return of fabrics from nature back to nature. A collection that lowers your carbon footprint and values the world and future generations. It covers a wide range from underwear to home and sleepwear.
DAGİ becomes the first co-branding partner of TENCEL™ fibers with REFIBRA™ technology in Turkey and the first ever to use the new low fibrillation version for innerwear garments.
The low fibrillation version improves pilling on clothes and will remain to look fresh for longer. DAGİ had used TENCEL™ branded modal fibers in previous collections. DAGİ was excited to continue working with TENCEL™ branded fibers due to their unparalleled quality, gentle touch, and, most importantly, customer feedback. Customers unanimously loved DAGİ x TENCEL™ branded garments.
For this unique collection, DAGİ wanted to spread awareness about TENCEL™ x REFIBRA™ technology across Turkey. This began with a bespoke collaborative hangtag detailing the fiber’s features and TENCEL™ brand’s innovative circular economy process. To take the collaboration further, DAGİ fitted out four flagship stores with co-branded window displays and published advertorial content in this year’s September issues of Turkish fashion publications InStyle and ALL.
