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Tuesday, June 25, 2024

U.S. Cotton Trust Protocol welcomes the largest French Fashion brand Kiabi as Member

The U.S. Cotton Trust Protocol (“Trust Protocol”) is pleased to announce the membership of Kiabi. Founded in 1978 in Northern France and with 579 shops in 25 countries, Kiabi is committed to sustainable sourcing and driving positive social and environmental change in fashion retail.

Kiabi’s “2030 Vision” aims to integrate positive fashion and sustainability with 72% of its products already designed using sustainable fibers and a goal to see this figure reach 100% by 2025 thus reducing energy and water usage while limiting pollution and habitat degradation in the supply chain.

Cotton already represents 70% of the raw material used in Kiabi’s products. By utilizing the program’s proprietary Protocol Consumption Management Solution (PCMS) to track U.S. Cotton and/or Protocol Cotton, they will be provided full supply chain transparency. Kiabi will also have the ability to use Protocol Consumption Units (PCCUs) for internal calculations of Scope 3 emissions or making proportionate environmental claims on products.

The Trust Protocol is the only sustainable cotton system that provides quantifiable, verifiable goals and measurements and drives continuous improvement in six key sustainability metrics – land use, soil carbon, water management, soil loss, greenhouse gas emissions, and energy efficiency. It is also the first to offer article-level supply chain transparency to members.

“As we strive to meet our ambitious goals and look more closely at our suppliers and their processes,” said Virginie Cayzeele, raw materials leader at Kiabi. “We need to be able to measure continuous improvement across our sustainability metrics confidently and accurately as part of our analysis of our scope 1, 2, and 3 carbon emissions and biodiversity risks. The Trust Protocol’s blockchain-enabled value chain transparency solution will ensure rigorous and verifiable evidence in our work for the protection and preservation of our planet.”

“We’re pleased to welcome Kiabi to the U.S. Cotton Trust Protocol and support their commitment to sustainable cotton sourcing. We look forward to providing them with measurable, verifiable data and outcomes as they pursue their environmental and social goals,” said Dr. Gary Adams, President of the U.S. Cotton Trust Protocol.

The Trust Protocol is aligned with the UN Sustainable Development Goals, recognized by Textile Exchange and Forum for the Future, and part of the Sustainable Apparel Coalition, Cotton 2025 Sustainable Cotton Challenge, Cotton 2040, and Cotton Up initiatives. It has also been published in the International Trade Centre Standards Map, recognized as a standard for sustainable cotton by the Partnership for Sustainable Textiles, approved as a standard for sustainable cotton by the German Federal Government, and confirmed as an ISEAL Community Member.

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