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Wednesday, December 17, 2025

Urban Panorama: Cifra to present a new concept collection next month

Milan-based Cifra will present a new concept collection – Urban Panorama – at Milano Unica from 12-14 July. Urban Panorama is a hybrid project that matches the performance and comfort of sports-derived warp knit seamless (WKS) technology to the more urban daily wear style.

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Combined with the latest generation of sustainable yarns, Merino wool and Tencel will ensure total comfort at any time of the day.
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Cifra CEO, Cesare Citterio, said, “If it is true, as it is, that clothing is increasingly shifting towards sportswear by absorbing its technicality and versatility, Urban Panorama aims at emphasizing its identity towards a new concept of city wear which originates from deep expertise in the sports and athleisure world supported by a high design content. Like the entire production, the Urban Panorama collection also makes sustainability a cornerstone in this industry. A stance that starts with the company structure up to selecting the most innovative green yarns through the vertical reduction of processing waste.
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A genuine commitment is undertaken using revolutionary choices that place Cifra among Europe’s most virtuous mills today.
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