We aRe SpinDye (WRSD) has now signed a collaboration agreement with Superdry. The resource-efficient dyeing process developed by WRSD, of Stockholm, Sweden, involves melting color pigments and a mass of recycled polyester together before extrusion, to create homogenously colored yarns without the use of water.
By using WRSD’s technology when dyeing textiles, water consumption is reduced by 75% and chemical consumption by as much as 90% compared with traditional dyeing of fabric. The company works exclusively with recycled polyester made from post-consumer water bottles or wasted clothing, allowing for a truly circular production method, and importantly, multiple fabrics can be made from a single yarn source for exceptional resource efficiency and very little waste. Superdry, founded in 2003 in the UK, is currently listed on the London Stock Exchange and has a turnover of just over £700 million.
Andreas Andren, CEO of WRSD, said, “We have been in conversation with Superdry for a significant time and now finally things have fallen into place and we can move forward on more concrete terms. Naturally, it is extremely positive for us that Superdry has so ambitiously set clear sustainability goals. With our unique expertise in the sustainable dyeing of recycled polyester, we feel that we have a very clear position as a partner to Superdry.”
We aRe SpinDye is a Swedish fashion-tech company that has developed a sustainable coloring method for synthetic textiles which reduces the environmental impact compared to the traditional dyeing process. The company was founded by Martin Berling in 2014. We are Spindye has received several awards for its coloring method. In April 2018 the company was awarded Eco Brand of the year in Sportfack Gear Of The Year and in June 2018 We are Spindye won the apparel category of the Scandinavian Outdoor Award hosted by Scandinavian Outdoor Group. In August 2018 We Are Spindye won the fashion tech category of Encouragement for Action 2018 award established by Stockholm Fashion District.
