The African fashion ecosystem creates value for numerous players in the sector as designers support local artisanal talent and craftsmanship. Across the continent, brands such as Ayissi, MaXhosa, and Nkwo have led the movement of sustainable fashion.
Africa has a good track record of sustainability with numerous brands utilizing environmentally friendly materials in clothes production such as natural fibers, raffia, silk, and cotton. African textiles like Bogolanfini from Mali and Kente from Ghana are examples of eco-friendly methods in African fashion production as they are made from eco-friendly dyes.
In this regard, a new wave of Zimbabwean designers are catering to the need for sustainability in fashion as they are creating products from upcycled materials. Brands such as Zuvva, Zimbabwean Sunshine, Rozebowl, and more have sparked a movement of green fashion in the country. Events such as the Skeyi and Strobo Fabrik Party are one of the platforms that celebrate this community, with local brands showing their work on the runway.
For instance, Bakhar a high-end brand is built for the individual who thrives on authenticity and style with an edge. Since its launch in April 2016 by Yolanda Ngwenya, Bakhar has had some very notable achievements. Some of the showcases include The Durban Fashion Fair, a Bakhar gown showcasing in New York, Miss Tourism Zimbabwe, and the Ibumba Festival.
Bakhar’s current production method includes hand painting and natural dying, working with fabrics that use less water like recycled denim, using offcuts to make looks, upcycling, and using environmentally friendly packaging methods.
Fashion is arguably one of the longest-serving industries in the world. No matter how far you go back in history, you are sure to discover the trade of clothes, shoes, or accessories. Modern-day concerns about fashion are linked to its sustainable practices. Consumers are more conscious of the environmental impact the fashion industry has and are seeking more sustainable brands. This trend is not limited to the developed world but entrepreneurs contributing towards sustainability.
Zambia among many African countries promoting fashion sustainability
