ZARA’s capsule collection features sustainable Circulose

Zara, the global fashion brand and part of Inditex Group, is partnering with Renewcell for a capsule collection made with Circulose®, a branded material produced from 100% recycled textiles. Circulose®, developed by Renewcell, is a biodegradable raw material used to produce textile fibers for fashion like viscose and lyocell.

Fibers produced with Circulose® help brands limit the use of virgin textile fibers, reducing the climate and environmental impact caused by raw material production and waste.

Soon operating at a commercial scale in their new plant in Sundsvall, Sweden, the 100% textile-to-textile recycled material Circulose® by Renewcell continues to save waste from landfills by creating value through circular supply chains with brands around the world, now with Zara. For Zara, this collaboration is part of Inditex’s Sustainability Innovation Hub, an open-innovation platform.

The aim is to work alongside start-ups, academic institutions, and tech centers to promote and scale initiatives developing new materials, technologies, and processes that reduce fashion’s environmental footprint and help advance towards more sustainable production.