“Nonwovens, you say?” is an exciting new campaign by EDANA that puts the spotlight on the many benefits of nonwovens including sustainability.
Company says this campaign isn’t just another slogan it’s a dynamic, multi-faceted, all-hands-on-deck affair.
Over the course of the next 19 months, this agenda be rolling out a range of creative and fun activities for awareness.
Through their dedicated website, social media platforms, videos, infographics, interviews, games, events, and much, much more, the company will be highlighting how:
– Nonwovens Are Everywhere
– Nonwovens Are Raising the Bar on Sustainability
– Nonwovens Are Defining the Future on Innovation
A survey revealed that 89% of EDANA’s members communicate about their sustainability performance publicly through their websites and dedicated sustainability reports. Of those that publish sustainability reports, 90% include quantitative results and future commitments.
Acting on behalf of nonwoven producers, EDANA took a pledge to increase the industry’s use of recycled PET.
Now, over 200,000 metric tonnes of rPET are used in producing nonwovens – a number we fully expect to reach over 300,000 tonnes by 2025.
Furthermore, the nonwoven industry used 3 million tonnes of fibres, polymers, and binders in 2019. More than 20% of these materials originated from natural resources, i.e. roughly 16% from wood pulp (cellulose and viscose fibers) and 5% from other natural fibers. The industry also continues to increase its use of bio-based or renewable materials as biopolymers.
