The global textile industry is constantly evolving, shaped by consumers’ transformations, technological advancements, growing awareness towards sustainability, and ever-changing socioeconomic dynamics.
MS Printing Solutions and JK GROUP are brands of Dover Industries Italy Srl.Unity is strength and as a group, they are able to exploit their synergies. In MS they have been designing digital printing machines since 2000. JK, has been developing eco-friendly digital inks since the 90s. In recent years textile industry has undergone important transformations, with many opportunities rising across the whole value chain. In such a context, understanding the factors driving consumer preferences, purchasing decisions, and worldwide trends is essential for businesses seeking to capitalize on global market opportunities.
One of the most significant factors influencing consumers’ behavior is the attention towards sustainability. Consumers nowadays are becoming more educated on the environmental topic, and this allows for more conscious choices. Pigment thrives in such conditions, as it is a particularly environmentally friendly printing choice. KIIAN DIGITAL Digistar Pigment 4K is one of the most sustainable ink options, thanks to a low hazardous risks profile and a simplified process, with a reduced environmental impact, on average, by 95% compared to reactive digital process. All while maintaining bright colours, a soft hand touch, and excellent washing and perspiration general fastness. Their pigment printing is a fast process, since it cuts down the steps needed to get a print-ready, going from 15 to 5 when compared with traditional printing and from 8 steps – required to print digitally – to the 5 needed to digitally print pigment, as pre and post treatments are no longer needed to have a high-quality output. This allows for a rapid time to market and on-demand printing, as well as resulting in a less expensive process.
A faster process means a greener one. Pigment printing is relatively green as it waterless and it doesn’t require any pre or post-treatment, resulting in remarkable savings in terms of energy and chemical resources and waste, as well as the almost complete elimination of water use. In pigment printing the only water involved is the one used to clean the belt; with MS PRINTING SOLUTIONS JP7 Recirculation System the amount of cleaning water used is reduced up to 95%. On top, MS PRINTING SOLUTIONS and JK GROUP’s Color Pack Calibration & Management Software’s Ecolor mode rationalizes ink consumption as it only consumes the exact amount of ink necessary to print, without compromising color quality or print performance, reducing ink waste and consumption.
Today, commitment to digital pigment printing does make a difference since it demonstrates a willingness to sustainability and awareness of the environment, as well as matching printers’ goals with the ones set by policymakers and customers who are paying more and more attention to the environmental impact. Brands nowadays must make sustainability a priority, adopting responsible sourcing practices and communicating transparently. Sustainable efforts can determine the level of loyalty of a customer. A survey by Gapgemini found that 77% of organizations said that their sustainability efforts increased customer loyalty, and 63% reported an uptick in revenue since implementing those sustainability approaches
