ARKET becomes the first H&M Group brand to release a SPINNOVA® product commercially. The product is a rendition of ARKET’s signature men’s overshirt in a classic light grey and made from a soft blend of 18% SPINNOVA® fiber and 82% more sustainably sourced cotton. Minimally detailed and cut with extra room, ARKET’s modern overshirt can be layered over shirts or knits as an adaptable alternative to tailored jackets. A limited number of shirts will be available online now.
Mattias Bodin, H&M Group’s Circular Innovation Lab Lead, said, “The H&M Group’s ambition is to become fully circular. We see Spinnova as having great potential to address several of the sustainability challenges we face today. The H&M Group’s ambition is to become fully circular, and we are continuously testing and actively looking to further integrate the use of sustainable materials through our group’s brands.”
Most leading apparel brands are committed to becoming climate neutral or even climate positive. Since Spinnova materials’ cradle to gate emissions are considerably less than cotton’s, it is a radical improvement to existing textile fibers. Spinnova’s fiber already works well in blends with other natural fibers, especially cotton, and Spinnova blends alone can have a big positive environmental impact in big volumes.
Spinnova is a Finnish sustainable material company that has developed a technology that can transform cellulosic fiber into fiber for the textile industry with a mechanical process. Committed to sustainability, Spinnova experts mechanically process the wood fiber without using any harmful chemicals. Using 100% natural raw material with no harmful chemicals, Spinnova fiber can be recycled without losing quality or adding more virgin fibers. Furthermore, it takes only a few months to biodegrade Spinnova in nature at the end of its life. As a material, Spinnova’s fiber is mechanically closest to cotton. The production of cotton requires much water. On the other hand, Spinnova produces fiber that requires the least water of all fibers. So, if you are looking for sustainable fibers, Spinnova is there for your company and brand.
