Olivier Rousteing, Balmain’s creative director, will unveil a couture gown made from recycled plastic bottle waste during Paris Fashion Week as part of the French fashion house’s new collaboration with Evian water. This will include a limited-edition 75cl glass bottle designed by Rousteing, incorporating Balmain’s signature Baroque embellishments, and a couture gown made from a unique fabric crafted from recycled Evian plastic bottles to showcase the water brand’s sustainable technology.
The Evian x Balmain couture gown will be revealed at the Balmain Festival during Paris Fashion Week on September 28 as it looks to “redefine the codes of design innovation”. The gown, inspired by water’s purity and power, has been woven from a singular fine monofilament polyester yarn made up of 46% recycled Evian rPET flakes from Evian bottles. As for the dress, 46% of the fabric relies directly upon recycled plastics, meaning it easily meets the exacting standards of the GRS4.0, which requires that at least 20% of a product be created from recycled materials.
