Colorjet Group, the largest manufacturer of digital inkjet printers in India, has launched Oxyvent, a designer face filter brand that comes with creative prints on it to amplify the aesthetics. As the masks become a necessity, the need to give the industry a new shape by making it fashionable and appealing to the masses forms the core of this new venture.
The face filters are unique adhering to safety standards and putting in creative design prints to encourage more people into wearing them. The products include multilayer safety masks made up with 100 per cent cotton with 120 TC and melt blown material with moisture control anti-bacterial finish achieving a strict 95 per cent Bacterial Filtration Efficiency (BFE). The designs are digitally printed on the fabric with Oeko-Tex approved inks making the masks fit for human use and ecologically compliant.
“The vision to create a cloth-based protection filter which provides superior filtration, yet being highly breathable was key to the innovation. As masks would become the essentials in the coming days, a fashionable yet fully functional air filtering mask is the need of the hour. We have conceptualised a hand-crafted fashionable necessity that provides safety while encouraging the fashion it has yet to set. Committing to our core design values of being ‘economic, efficient and ecological’, we are using our own renowned international digital textile print technology,” said MS Dadu, Colorjet Group MD at the launch of Oxyvent face filters.
Colorjet has earmarked an initial investment of ₹25 million for the venture and is aiming at printing 100,000 filters a day. The company has installed Direct to Fabric, Dye Sublimation, Direct to Garment and Laser Cutting & Finishing machines native to the group and in partnership with Japanese Technology for the project.
“For mass customisation of our designer face filters we needed an end to end workflow solution for our manufacturing. To achieve this, we have collaborated with Guy Alroy of Early Vision as our pattern cutting solution provider because of its intuitive, easy-to-use tools and functionalities. Its insight into implementing Early Vision down the road, to enable efficient workflows for mass customisation and on-demand manufacturing makes it the best in the industry. It will also minimise errors in communication with our partners, hence, saving time and costs,” said Smarth Bansal, DGM-Product & Brand, Colorjet.
