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Wednesday, December 17, 2025

DENIM PREMIÈRE VISION – 34th edition immersion into the SS26 Collections

Back in Milan for the third consecutive edition, Denim PV will take place on December 4th and 5th at Superstudio Più, offering two days dedicated to innovation, creativity, and trends. Honored by the patronage of the city of Milan, the event will bring together key players from the denim industry, providing a unique opportunity to meet experts from around the globe and discover the latest developments and collections for the Spring-Summer 2026 season.

Weavers, component and accessory manufacturers, garment makers, washers, and finishers… At Denim PV, 71 exhibitors from 14 countries (Japan, Italy, France, Portugal, Switzerland, Turkey, etc.) will come together to unveil their Spring-Summer 26 collections.

The following companies will be there: ACM Dettagli di Moda, AK Denim, Akkus, Archroma, Asterias International, Berto Industria Tessile, Blue Jeans Lavanderie, Bluesign, Calik, Casati, Denim de L’Ile, Off-Line by Eurotessile, Destro, Outside Denim, Dynamo, DNM, Fasac, Fashion Art, Fashion Room Bookstore, Freedom Denim, Gommatex, Dynamo, Haseller, Indigo Textile, Isko, Isko Luxury by PG, Iskur, Japan Blue, Kassim, Kasiv, Kilim, Kipas, Kowa, Kuroki, M&J Group, Les Mains Bleues, MIC – Manifattura Italiana Cucirini…

SPRING-SUMMER 26: DENIM TRENDS
Visitors will have the chance to enjoy a unique immersive experience at the heart of the SpringSummer 26 denim trends at the fashion forum – a space dedicated to creative and innovative trends, as well as sustainable developments that will shape the season.

« A breath of fresh air, the SS26 season embodies a desire to break free from classic denim codes, embracing creativity and bold exploration of shapes and colors. The season stands out for its pursuit of freshness, where innovation and eco-responsibility come together to reinvent the denim of tomorrow. »Julieta Mercerat, Denim Expert Première Vision.

The three key themes of the season:
1. Eco-responsibility at the heart of innovations:
Sustainability is the cornerstone of the SS26 trends, with a strong focus on recyclability and circularity. Recycled denim takes center stage, reflecting a commitment to reducing environmental impact. Innovations also extend to colors, with an increasing use of natural pigments or those derived from recycled materials. New fibers and farming methods are emerging as alternatives or replacements for virgin or conventional cotton, such as linen, cellulosic fibers, or innovative blends
that promote sustainable practices.

2. Silhouettes in motion: deconstruction and creativity: The SS26 silhouettes tell a story of distortion and dynamism. Deconstructed denim, with movement effects and sculptural volumes, redefines classic codes. Abundant, malleable fabrics lend themselves to wide, relaxed shapes, promoting a youthful and bold attitude. The search for comfort merges with a quest for uniqueness, with creative pieces that stand out from the usual standards. Details such as slits and fluid or melting effects add a contemporary and innovative
touch.

3. A bold and textured color palette: Color emerges as a field of experimentation. More vibrant hues make their debut, accompanied by unique pattern play. Unlike traditional gradients, the prints feature blends of shades that intertwine in a one-of-a-kind way. Laser treatments, followed by specific washes, create imperfect yet textured finishes, adding depth and distinctive character to the pieces.

FOR A MORE SUSTAINABLE DENIM
In June 2024, Denim PV joined ‘a better way,’ the Première Vision initiative that highlights the efforts and investments of companies committed to more responsible fashion, aligned with the ever-evolving environmental regulations. This program supports brands in their sourcing strategies by promoting the most sustainable and environmentally friendly practices. ‘a better way’ acts as a catalyst for change, addressing the growing demands of both brands and consumers who are increasingly conscious of the origin and impact of raw materials.

WHEN EXPERTS SHARE THEIR VISIONS
A comprehensive overview of the denim industry and seasonal trends through a conference program designed to inspire visitors and fuel their future collections.

NEW! A selection of exhibitors will showcase their latest technological advancements, and ecoresponsible initiatives live on stage, revealing their visions for the jeans of tomorrow. Don’t miss the exclusive Pitches that will take place in the Daylight Room.

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