Diamond Denim, part of Pakistan’s Sapphire Group, has joined hands with South Asian Sourcing in the rollout of a new initiative in Bahawalnagar, Punjab province, called the Regen Cotton Cultivation Project.
Sapphire is a well-known textile and clothing brand in Pakistan, and it has gained recognition for its high-quality fabrics and fashionable clothing. The company is part of the larger Sapphire Group, which is involved in various sectors of the textile industry, including spinning, weaving, processing, and garment manufacturing.
Sapphire Textile Mills Limited is one of the leading textile mills in Pakistan, and it produces a wide range of products, including yarns, fabrics, and ready-to-wear clothing. The company has a vertically integrated production process, allowing it to control various stages of production and maintain quality standards. Diamond Denim is one of its new ventures.
The Regen Cotton Cultivation Project will be implemented alongside 1,000 smallholder farmers in 25 villages local to Bahawalnagar. It will teach regenerative agricultural techniques from foundational training through upskilling and organized mentorship.
Diamond described the partnership as “ground-breaking.” The objective is to establish a “sustainable supply chain, leveraging indigenous resources,” it said.