GbmH, a German giant, took over the ramp at the Paris Fashion Week with a novel theme of holding accountable the “Global North” for being collectively and primarily responsible for the climate crisis in countries like Pakistan.
It teamed up with Muhammad Fatchurofi (also known as Rofi), an Indonesian artist based in Java, to create seasonal prints for their ‘Ghazal’ collection amidst the tune of Pakistan’s Ghazal maestro Mehdi Hassan’s most popular song Dunya Kisi Ke Pyar Mein as models strutted down the runway.
While explaining the concept through a post, he said: “For months, this collection was intended as a fragmented, personal celebration of South Asian beauty and culture as part of our ongoing research into our own heritage(s).
GmbH is a project of unlearning as we work towards decolonizing our minds. In this process, we are reclaiming a kind of personal spirituality within the complexities between freedom and morality.
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GbmH took a string of criticism boldly and made the PFW a unique occasion in the backdrop of the ongoing destruction caused to one-third of Pakistan due to the monsoon-led rains, which got aggravated from the middle of May until the end of September, leaving over 30 million Pakistanis homeless.
The textile and clothing industry contributes 8.5% to Pakistan’s GDP and 40% of its jobs and is pivotal to the country’s economic revival.
Therefore, by dedicating their collection, the German organization raised awareness of the flood situation and the effect it has caused on the fashion industry. The floods have played havoc with cotton crops in the country exposing the textile industry to the verge of closure.
