Using Ciclo technology activewear giant Hanesbrands has introduced a new variant for its Champion Athleticwear brand. The Ciclo technology allows synthetic textiles to behave more like natural fibres when they enter the environment.
Hanesbrands is an American-based company that operates in the apparel industry, specializing in the design, manufacturing, and marketing of a wide range of innerwear, outerwear, and activewear products. The company was founded in 1901 as Hanes Knitting Company and has since grown into a global giant in the apparel sector.
Hanesbrands is well-known for its innerwear products, including T-shirts, underwear, socks, and intimate apparel. Brands like Hanes, Champion, Maidenform, Bali, and Playtex fall under this category.
Like many companies in the apparel industry, Hanesbrands has been making efforts to incorporate sustainable practices into its business. This includes initiatives related to responsible sourcing, reducing environmental impact, and ensuring ethical labor practices.
Ciclo was developed by Silicon Valley startup Intrinsic Advanced Materials and leading US yarn and fibre manufacturer Parkdale Advance Materials.It is used to create biodegradable ‘spots’ in the polymer matrix, where naturally-occurring microbes in certain environments can break down the plastics just as they do with natural fibres.
An official of the company said Hanesbrands partnership with Ciclo, we aim to be a catalyst for positive change in the fashion industry, driving conscious choices, responsible actions and continuous improvements, while providing every Champion a canvas to live their true purpose.
