H&M Group, along with other notable investors announced its recent investment in Kintra Fibers, which is a highly innovative materials science company having developed a proprietary bio-based and biodegradable polyester.
The Kintra product will address the environmental impact caused by traditional polyester at every stage, from the start to end-of-life. Kintra Fibers is aiming to help transform the apparel industry by utilizing bio-based inputs and designing a biodegradable material from the outset, through the commercial application and use of its ground-breaking sustainable fiber.
The co-founders of Kintra Fibers said H&M Group as an investor provides the unique opportunity to combine their innovative materials technology with their extensive supply chain, deep industry expertise, and market influence. This investment would enable Kintra Fibers to accelerate the adoption of sustainable fashion on a global scale.
Besides enabling it to expand its resin and yarn production capacities, this funding will also help the company support its frontier brand partners, which aside from H&M Group, include other global brands.
H&M Group has also made investments in Materra, a company building climate-resilient farming systems to empower more sustainable cotton supply chains, and Smartex, a deep-tech startup who have developed pioneering solutions to help eliminate waste at the source of the textile manufacturing chain.
H&M Group Ventures has also made a follow-on investment in Colorifix, a biotech company that uses microbiology to produce and fix dye on textiles. Moreover, H&M Group Ventures has recently invested in Rubi, a former Global Change Award winner creating natural textiles made from 100 percent carbon emissions, as well as Laced, a UK-based online marketplace specializing in authentic sneakers.
H&M Group investing in startups to promote a circular fashion future
