Zara has been in the Indian market for around thirteen years and has established its authority in the country’s fashion scene. Sources reveal Zara owner Inditex is contemplating bringing two more brands of Pull&Bear and Bershka to India.
Inditex teams have been seen looking for spaces for both Pull&Bear and Bershka in a few prominent malls in Delhi and Mumbai. Sources said the retail giant is looking for space between 5,000 sq. ft. to 6,000 sq. ft. for Pull&Bear and some initial talks have been held with relevant persons by company officials for space in Select Citywalk and DLF Malls in Delhi and Phoenix Palladium in Mumbai.
One of the property owners who was approached by Inditex representatives said they are looking to introduce both Pull&Bear and Bershka in India in 2024. He revealed that it looks like they might introduce Pull&Bear slightly ahead of Bershka in India.
Inditex – the parent company of Zara – was planning to open a Bershka store in India next year. According to media reports a high-powered Inditex delegation from the headquarters in India in late 2022 for a market survey. The delegation visited various malls in New Delhi and Mumbai.
Pull&Bear was launched in 1991 by Amancio Ortega, the billionaire founder of Inditex. In the initial years, Pull&Bear was launched as a men’s fashion label but subsequently changed its positioning as a youthful brand catering to both men and women.
Inditex’s Flagship Zara posted a 40 percent increase in sales in India in the fiscal year 2023 as millions of Indians are upgrading their fashion and splurging on their looks, creating bigger opportunities for global fashion and lifestyle labels.
Zara is operated in India through a 51:49 joint venture between Spain’s Inditex and Tata-owned Trent Ltd. Inditex Trent Retail India operates 21 Zara stores in Delhi, Mumbai, Bengaluru, Pune, Surat, Jaipur, Chandigarh, Chennai, Hyderabad, Kolkata, and Gurugram.
Inditex to launch Pull&Bear, Bershka in India in 2024 after Zara’s success
