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Pakistan has a very strong base in home Top 5 Exporters of World
textile industry with a wide range of products
line i.e. bed linen, towels cleaning cloths, S.# Exporters 2012 2013 2014 2015 2016
blankets, curtains and furnishings, canvas 1 China 8,325,146 9,507,867 9,548,562 8,487,453 8,307,900
products and table linen. Terry towel industry 2 Pakistan 2,516,655 2,852,467 3,026,738 2,908,148 2,989,019
in Pakistan is also one of the important 3 India 1,324,053 1,312,115 1,411,862 1,427,261 1,495,626
consumers of local yarn. In made ups, 4 Turkey 1,095,315 1,326,206 1,370,774 1,148,383 1,205,651
towels sub-sector is the second largest after 5 Germany 640,013 688,337 727,559 637,437 650,504
bed linen in terms of production and exports.
Towels are manufactured in various sizes, Exports from Pakistan
shapes and qualities depending upon Pakistan exported 16,150,000 Kg of towel at average unit price of US$ 4.65/Kg during 2016-2017. There was a
customers’ requirements. It consists of a decrease of 1.14% in value during 2016-2017 as compared to last year.
wide range of towel products like towels, terry
towels, warp pile fabric, dish cloth, wash
cloth, floor cloth, bar mops, bathrobes, bath JULY-JUNE 2015-16 JULY-JUNE 2016-17 CHANGE
mats, dusters, kitchen towels etc. At present EXPORT % SHARE EXPORT % SHARE VALUE %
there are about 15000 towel looms including 671,976 3.88 664,302 3.93 -7,674 -1.14
shuttle and shuttle less in the country in both
organized and unorganized sector. This Top 5 Importers From Pakistan:
industry is dominantly export based and its
growth has all the time depended on export
outlets. The existing towels manufacturing S #. Country 2012 2013 2014 2015 2016
factories have been upgraded to produce 1 USA 382,942 391,515 379,263 423,369 368,944
higher value towels. 2 UK 54,484 56,105 72,968 83,331 79,194
3 Germany 26,720 32,909 37,743 41,739 43,496
Demand of these products is increasing very 4 Italy 20,455 26,377 28,795 30,055 32,538
fast globally and also significantly day by day 5 Belgium 19,975 22,056 17,401 22,257 24,779
in the local market. Consumers pay on an
average $7 - $8 for bath towel and their Top 5 Importers From World:
households in America. In last decades, the USA remained top importer with US$ 2 Billion, Japan with 0.54 billion, Germany with 0.309 billion, UK with
importance of this sector has been increased 0.264 billion, and France 0.213 billion respectively.
enormously with the incremental global
demand. As Pakistan is one of the major terry
Developm- manufacturing countries of the world. S.# Country 1,856,069 1,911,822 1,974,106 2,060,188 2,008,531
products exporting country among the terry
2015
2014
2012
2016
2013
1
USA
542,311
548,079
712,038
Japan
674,409
2
645,243
Quality of Pakistani Products
310,449
367,737
3
Germany
309,451
326,968
309,687
ents in Terry Due to increase in competition, sophisticated 4 UK 235,769 277,995 304,861 282,151 264,619
machineries started taking place in place of
214,203
France
5
213,504
212,635
244,384
250,605
old auto machines which enhanced the
quality of the product. Now the towels are
produced in different assortment, eye
Industry catching colors with variety of patterns. The Textile trade has increased substantially since the Canada. At present, export of towels from Pakistan is
diversified among 120 countries.
post quota regime. However, Pakistan share in the
excellent craftsmanship, lovely colors and
global textiles and clothing trade has remained
perfection of design of Pakistani terry towels
As the direction of export shows, that USA is the
stagnant due to changes in the distribution chain as
have won the appreciation of customer all
well as the creation of an uneven playing field by the
over the world.
importing countries through preferential trade major buyer of our terry towels (50% of total quantity
exported). Bulk of the towels exported to USA
Towel Market: agreements and special access given to different consists of medium quality white bleached towels
Towel market is divided into two blocks which competitor countries. (used mostly in hospitals etc.) and plain dyed towels.
as follows: However, exports of dish cloth, kitchen towels,
1. Those that purchase towel purely for Pakistan exports considerable quantities of terry bleached white cotton corded napkins and cotton
institutional purposes towel to USA and European Union countries, where it ribbed terry bar mops etc. have been on the increase
2. Those that purchase towels for home is very popular. Other markets for terry towel were and many factories have received orders for
consumption. UK, Germany, Italy, Spain, Belgium, Netherlands and such items.
April/May 2020 January/February 2019