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already experienceable today. By using pressure, entrepreneurs, engineers, fashion designers and
tension or heat, Deutsche Telekom developed students of the fashion, design and technology
applications like a bag that changes its colour scene from all over Europe and beyond.
according to the amount of data availability. A rug • A high-calibre jury made from renowned experts
that turns Wi-Fi on or off and shows movement from technology and fashion selected the best ideas
patterns. A towel which provides Wi-Fi for guests by and approaches from the many entries in three
tension on the towel rack and which turns it off again pre-set categories: Connected Devices & Smart
as soon as the towel gets into the laundry basket. Accessories, Haute Couture & Show Fashion, and
Tiles that make information readable by heat, for Business Solutions & Smart Services.
example the warmth of a hand. A wallpaper/tapestry • Coaches and trainers, prestigious specialists from
that changes its shape indicating the current state of the nexus of cutting-edge fashion and technology,
Wi-Fi. The core business of Deutsche Telekom is empowered the eight finalists to develop quality
connectivity, mobile and at home. The vision and the prototypes of their concepts in the Fashion Fusion
idea of innovation is to develop intelligent textiles Lab Phase in Berlin and other cities. PRGMEA Chief Coordinator Ijaz Akhtar Khokhar was Matrix Sourcing CEO Azfar Hassan spoke highly of
with a completely new kind of in-house connectivity • The prototypes were then demonstrated at a thrilled to host the event, saying, “This is the 35th the opportunities the event provided, “There’s been
Deutsche Telekom is working with the German textiles in in-house connectivity, so Wi-Fi can be World Fashion Convention, held first time in a lot of interaction with the brilliant minds that have
Research Centre for Artificial Intelligence (DFKI) in individualized and integrated into ordinary and to realize this for customers with strong partners Fashion Fusion Award Ceremony held during Berlin Pakistan… The feedback and their compliments come here from the IAF, from the member group,
Berlin and Berlin University of the Arts (UdK) to textile furnishings. from research, design and industry. The advantages Fashion Week in July 2018. The following winners of were extremely positive. I was not expecting this,
for Deutsche Telekom customers will be an individual
the third annual Telekom Fashion Fusion competition
research potential uses of Smart Textiles. With the Textile Industries, Gerber Technologies, Matrix quite happy with the event, saying it checked all the people are so happy. We set a benchmark for the and from the business community of Pakistan.
in-house connectivity which is integrated in intelligent
were announced at Berlin Fashion Week.
knowledge of research and science, integrated The fusion of textiles and conductive yarns will bring Sourcing, and several others. Keynote speakers right boxes, “We wanted to show the delegates from future events. He added that the convention had There’s been a lot of exchange of cutting edge ideas
textile furnishings. Telekom Fashion Fusion is an
electronic technologies are getting small enough to
about a completely different and individual in-house
The 35th IAF World Fashion Convention was held in retailers, and manufacturers from the fashion included Advisor to the Prime Minister on outside Pakistan what Pakistan has to offer achieved all the objectives of presenting Pakistan’s and we’ve explored the whole process of digitisation,
KeyPod
example of how fashion and technology merge into
connectivity experience. With the interweaving of
be invisibly processed into fabrics. Tenuous
Lahore on 12th and 13th of November, 2019. It was industry. The IAF World Fashion Convention is a Commerce Abdul Razzak Dawood, Li & Fung COO nowadays. The other objective was to bring Pakistani Interknitting develops apparel which responding to movement, touch or sound - wins second place of transparency, and sustainability… The exchange
soft image, provide networking opportunities for
Clothes with Superpower: KeyPod aims to add
a digitized garment. The Deutsche Telekom Fashion
Team Radice wins third place
conductive metal threads are interwoven and
metallic yarns and microchips, textiles can trigger
co-organised by the International Apparel Federation unique fashion industry event, bringing the topics Wilson Zhu, Federal Secretary of Commerce Sardar and foreign manufacturers together and I think we local businesses with foreign counterparts, of knowledge was very useful and I think a lot of
interactivity to any apparel or accessory to enable
Fusion competition is supported by adidas and Intel,
actions through people’s natural patterns of
Sarolta Setet, and Zoltán Istenes from Budapest for
embroidered with normal yarns. These technical
Radice
(IAF) and PRGMEA (Pakistan Readymade Garment that matter and the speakers that count together Ahmad Nawaz Sukhera; Hugo Boss MD Joachim have succeeded.” He was also very happy with the technological information transfer to local people have ideas that they are scared of trying out.
their Interknitting project. Their idea: make
movement: in-house connectivity can be created by
components react to heat, pressure or tension. They
Third prize was won by Nele Köstler and Jonas
Manufacturers and Exporters Association). This was from both the supply and demand side of the Hensch, Chairman Interloop Musadaq Zulqarnain, decision to hold the convention in Pakistan this year, manufacturers, and raising awareness among local In the conference they hear about people who have
change the colour or the shape, recognize
Diezun from Munich, for their Radice project. The
drag, pressure or heat. Wi-Fi will be available where
interpersonal communication visible through
the first time the international convention was held in fashion industry. Each country and city that hosts the Cotton Council International Supply Chain Marketing “In my experience the Pakistani people from the textile manufacturers about global trends and succeeded with those ideas by being courageous,
business idea of Radice is based on the desire to
movement patterns, react to them and provide
interfaces integrated in the clothing. One interface
and when needed, integrated into surrounding
Pakistan. The theme of the convention was “Building IAF convention showcases the local aspect of the Director William Bettendorf, Matrix Group CEO Azfar industry are very friendly and open minded. They demands. He said, “This was a good opportunity for brave and innovative.” He was satisfied that Pakistan
help people have restful sleep. While many apps
materials. Connectivity will be experienced in a
helpful information. Today, sports and medicine are
responds to noises, while another responds to
Competitive Supply Chains Together.” multi-faceted apparel industry. This was especially Hasan, Gerber Technology EMEA Marketing Director our entrepreneurs to listen and to follow the rules has been presented as a leading sourcing
help users to structure and shape their everyday
already focusing on research on intelligent fabrics. presented with a fashion show based on recycled Yvonne Heinen-Foudeh, Sal Khokhar – the former have the same issues that we have in Western that are the demand of the world.” destination for international brands.
movement and touch – the project even visualizes
fascinating way and with a self-determined
Just as fashion designers have discovered the
appearance.
More than 180 delegates from 15 countries attended materials by students of fashion and textile EVP for Ralph Lauren, Adidas, and Calvin Klein. Europe, for instance… The hospitality was great. encounters between two people. The status of the lives (and work) better and more efficiently, the
Radice team has designed an innovative sleeping
fascinating possibilities of combining electronics with
the event that showcased activities including institutions at the scenic backdrop of the historic Wonderful venue. PRGMEA did a wonderful job of interactions is displayed by LEDs integrated in the mask to help their customers get a fresh, active start
design into a digitized garment. Deutsche Telekom’s
With the University of the Arts, Deutsche Telekom
exhibitions, seminars, conferences, and a fashion Lahore Fort. The feedback from foreign delegates was hosting us here. So, I go back with a lot of positive knitted clothing. to the day.
vision is to take advantage of research on smart
show focused on sustainability and featured clothing has developed appropriate use cases that are increasingly positive, saying that the event had feelings about this country.”
made from recycled materials. The convention’s highlights included numerous B2B exceeded all expectations and had set a benchmark
meetings, panel discussions on industry issues, for future events, as it had been the most vibrant and Hugo Boss Managing Director Joachim Hensch said
President of Pakistan Dr Arif Alvi inaugurated the workshops and seminars on sustainability and most well organised event in the 35 years of the IAF
event, saying that the improved security situation of smoothening of supply flow from vendors to textile organising these events. Previous events had been
the country and the availability of a huge workforce makers to the end consumer, and the Global held in several cities of Europe as well as Istanbul,
has made Pakistan a prime destination for investors Fashion Award, etc. Mumbai, Hong Kong, Rio de Janeiro, Porto, the mobile-first generation to focus on the
as well as the Premium International Fashion Trade
and business concerns. He said the country had Shanghai and Maastricht. experience, on the here and now, while being on the
Show and many other well-known partners.
tremendous growth potential and welcomed the Global Fashion Award move. The Keypod team from Haifa was delighted to
international attendees to enjoy the city life of the Creative designs by students of fashion were Speaking to TEXtalks, IAF President Han Bekke was win the 15,000-euro first prize. Sharon Greenberg,
Telekom Fashion Fusion programme
country as well as the scenic landscapes of the showcased at a fashion show at the Lahore Fort Deutsche Telekom, through its Telekom Fashion Roman Alperovich, and Einat Israeli make apparel
northern areas. He also invited them to explore the under the IAF Global Fashion Award. The top 10 Fusion program, is fostering the visionary ideas of and accessories interactive. Their mission: helping
business opportunities that the country has to offer. contestants from renowned institutes of fashion start-ups, entrepreneurs, designers and students in the” mobile first” generation to concentrate on the
Dr Alvi added that Pakistan has always been one of design from across the country were selected to the fashion, technology, and product design here and now when they're on the go. The unit
the biggest clothing exporters in the world and display their designs at a festive fashion dinner and industries on new and intelligent ways of linking integrated in the clothing is revolutionary: small, light,
foreign investors’ interest in the growing Pakistani their creations were displayed at the fort. The show high-tech, wearables, and smart services. The goal washable, and with a multi-year battery life.
market is increasing in the wake of vast business was organised by the Walled City of Lahore Authority of the Telekom Fashion Fusion program is to use his experience had been very pleasant and he saw
and entrepreneurship opportunities. The president (WCLA). digital technologies to connect apparel, accessories, huge potential for investment and business in
also lauded the employment opportunities that the and devices together intelligently in ways that Pakistan. He said, “Visiting this conference was a
Interknitting
country’s apparel industry gave for women and Speakers provide their users with new and innovative benefits. very inspiring journey. I met a lot of very friendly and
The idea behind Interknitting is to make human
special people. Every year, high quality speakers including industry very open minded people. I could sense the wish
communication visible using wearable knitted
leaders speak at the conventions. This year was no • The challenge was open for start-ups, and the energy to actually rise, and move, and
interfaces. Second prize was awarded to Zsófi Lévai,
Acknowledging that new technology is changing the different featuring speeches, presentations, and improve. I think there is a lot of potential here.” The three winner teams and the jury
industry, the convention brought together brands, workshops by the chiefs of the IAF, Hugo Boss
April/May 2020
November/December 2019
pakistan ilan.indd 1 21/09/17 18:17