Page 58 - April-May-2020

58

already experienceable today. By using pressure, entrepreneurs, engineers, fashion designers and
tension or heat, Deutsche Telekom developed students of the fashion, design and technology
applications like a bag that changes its colour scene from all over Europe and beyond.
according to the amount of data availability. A rug • A high-calibre jury made from renowned experts
that turns Wi-Fi on or off and shows movement from technology and fashion selected the best ideas
patterns. A towel which provides Wi-Fi for guests by and approaches from the many entries in three
tension on the towel rack and which turns it off again pre-set categories: Connected Devices & Smart
as soon as the towel gets into the laundry basket. Accessories, Haute Couture & Show Fashion, and
Tiles that make information readable by heat, for Business Solutions & Smart Services.
example the warmth of a hand. A wallpaper/tapestry • Coaches and trainers, prestigious specialists from
that changes its shape indicating the current state of the nexus of cutting-edge fashion and technology,
Wi-Fi. The core business of Deutsche Telekom is empowered the eight finalists to develop quality
connectivity, mobile and at home. The vision and the prototypes of their concepts in the Fashion Fusion
idea of innovation is to develop intelligent textiles Lab Phase in Berlin and other cities.
with a completely new kind of in-house connectivity • The prototypes were then demonstrated at a
Deutsche Telekom is working with the German textiles in in-house connectivity, so Wi-Fi can be
Research Centre for Artificial Intelligence (DFKI) in individualized and integrated into ordinary and to realize this for customers with strong partners Fashion Fusion Award Ceremony held during Berlin
Berlin and Berlin University of the Arts (UdK) to textile furnishings. from research, design and industry. The advantages Fashion Week in July 2018. The following winners of
research potential uses of Smart Textiles. With the for Deutsche Telekom customers will be an individual the third annual Telekom Fashion Fusion competition
knowledge of research and science, integrated The fusion of textiles and conductive yarns will bring in-house connectivity which is integrated in intelligent were announced at Berlin Fashion Week.
electronic technologies are getting small enough to about a completely different and individual in-house textile furnishings. Telekom Fashion Fusion is an KeyPod
be invisibly processed into fabrics. Tenuous connectivity experience. With the interweaving of example of how fashion and technology merge into Clothes with Superpower: KeyPod aims to add
conductive metal threads are interwoven and metallic yarns and microchips, textiles can trigger a digitized garment. The Deutsche Telekom Fashion interactivity to any apparel or accessory to enable Interknitting develops apparel which responding to movement, touch or sound - wins second place Team Radice wins third place
embroidered with normal yarns. These technical actions through people’s natural patterns of Fusion competition is supported by adidas and Intel, Sarolta Setet, and Zoltán Istenes from Budapest for Radice
components react to heat, pressure or tension. They movement: in-house connectivity can be created by their Interknitting project. Their idea: make Third prize was won by Nele Köstler and Jonas
change the colour or the shape, recognize drag, pressure or heat. Wi-Fi will be available where interpersonal communication visible through Diezun from Munich, for their Radice project. The
movement patterns, react to them and provide and when needed, integrated into surrounding interfaces integrated in the clothing. One interface business idea of Radice is based on the desire to
helpful information. Today, sports and medicine are materials. Connectivity will be experienced in a responds to noises, while another responds to help people have restful sleep. While many apps
already focusing on research on intelligent fabrics. fascinating way and with a self-determined movement and touch – the project even visualizes help users to structure and shape their everyday
Just as fashion designers have discovered the appearance. encounters between two people. The status of the lives (and work) better and more efficiently, the
fascinating possibilities of combining electronics with interactions is displayed by LEDs integrated in the Radice team has designed an innovative sleeping
mask to help their customers get a fresh, active start
design into a digitized garment. Deutsche Telekom’s With the University of the Arts, Deutsche Telekom knitted clothing. to the day.
vision is to take advantage of research on smart has developed appropriate use cases that are

as well as the Premium International Fashion Trade the mobile-first generation to focus on the
Show and many other well-known partners. experience, on the here and now, while being on the
move. The Keypod team from Haifa was delighted to
Telekom Fashion Fusion programme win the 15,000-euro first prize. Sharon Greenberg,
Deutsche Telekom, through its Telekom Fashion Roman Alperovich, and Einat Israeli make apparel
Fusion program, is fostering the visionary ideas of and accessories interactive. Their mission: helping
start-ups, entrepreneurs, designers and students in the” mobile first” generation to concentrate on the
the fashion, technology, and product design here and now when they're on the go. The unit
industries on new and intelligent ways of linking integrated in the clothing is revolutionary: small, light,
high-tech, wearables, and smart services. The goal washable, and with a multi-year battery life.
of the Telekom Fashion Fusion program is to use
digital technologies to connect apparel, accessories,
and devices together intelligently in ways that Interknitting
provide their users with new and innovative benefits. The idea behind Interknitting is to make human
communication visible using wearable knitted
• The challenge was open for start-ups, interfaces. Second prize was awarded to Zsófi Lévai,
The three winner teams and the jury
April/May 2020

pakistan ilan.indd 1 21/09/17 18:17