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 Pakistan has a very strong base in home akistan has a very strong base in home
 P          T Top 5 Exporters of Worldop 5 Exporters of World
 textile industry with a wide range of products
 textile industry with a wide range of products
                                                                             2015
                         S
                                                                                        2016
                                          2012
                                                      2013
                                                                 2014
 line i.e. bed linen, towels cleaning cloths,
 line i.e. bed linen, towels cleaning cloths,   S.# Exporters.# Exporters  2012  2013  2014  2015  2016
 blankets, curtains and furnishings, canvas
 blankets, curtains and furnishings, canvas   1 1  C  8,325,146,325,146  9,  9,548,562548,562  8,487,453487,453  8,
                                                               9,
                                        8
                                                                                      8,307,900307,900
                             Chinahina
                                                    9,507,867507,867
                                                                           8,
 products and table linen. Terry towel industry erry towel industry
 products and table linen. T  2 2  P    2           2,         3,026,738026,738  2,908,148908,148  2,
                                                    2,852,467852,467
                                        2,516,655,516,655
                                                                                      2,989,019989,019
                                                               3,
                                                                           2,
                             Pakistanakistan
 in P                     3 3  I Indiandia  1,      1,         1,          1,         1,495,626495,626
 in Pakistan is also one of the important akistan is also one of the important
                                                                           1,427,261427,261
                                                                                      1,
                                        1,324,053324,053
                                                    1,312,115312,115
                                                               1,411,862411,862
 consumers of local yarn.  In made ups,   4 4  Tu  1,  1,326,206326,206  1,370,774370,774  1,148,383148,383  1,205,651205,651
 consumers of local yarn.  In made ups,
                                                                                      1,
                                                    1,
                                                               1,
                             Turkeyrkey
                                        1,095,315095,315
                                                                           1,
 towels sub-sector is the second largest after   5 5  Germany  640,013  688,337  727,559  637,437  650,504
 towels sub-sector is the second largest after
                                                                727,559
                                         640,013
                             Germany
                                                     688,337
                                                                           637,437
                                                                                       650,504
 bed linen in terms of production and exports.
 bed linen in terms of production and exports.
             Exports from Pakistan ts from Pakistan
 Towels are manufactured in various sizes, owels are manufactured in various sizes,   Expor
 T
             Pakistan exported 16,150,000 Kg of towel at average unit price of US$ 4.65/Kg during 2016-2017. There was a akistan exported 16,150,000 Kg of towel at average unit price of US$ 4.65/Kg during 2016-2017. There was a
 shapes and qualities depending upon   P
 shapes and qualities depending upon
             decrease of 1.14% in value during 2016-2017 as compared to last year..
 customers’ requirements. It consists of a   decrease of 1.14% in value during 2016-2017 as compared to last year
 customers’ requirements. It consists of a
 wide range of towel products like towels, terry
 wide range of towel products like towels, terry
 towels, warp pile fabric, dish cloth, wash
 towels, warp pile fabric, dish cloth, wash
                                                      JULY-JUNE 2016-17 ULY-JUNE 2016-17
                                                                                CHANGE ANGE
 cloth, floor cloth, bar mops, bathrobes, bath   J JULY-JUNE 2015-16 ULY-JUNE 2015-16    J   CH
 cloth, floor cloth, bar mops, bathrobes, bath
                                        %
                             E
                                                               %
                                                    EXPORT XPORT
                                                                                        %
 mats, dusters, kitchen towels etc. At present
 mats, dusters, kitchen towels etc. At present    EXPORT XPORT    % SHARE  SHARE    E   % SHARE  SHARE      VALUE VALUE    %
                                                                           -
 there are about 15000 towel looms including
 there are about 15000 towel looms including   671,976,976  3.  664  3.    -7,6747,674  - -1.141.14
                                                                3.9393
                                         3.8888
                                                    664,302,302
                             671
 shuttle and shuttle less in the country in both
 shuttle and shuttle less in the country in both
 organized and unorganized sector. This . This
 organized and unorganized sector  T Top 5 Importers From Pakistan:op 5 Importers From Pakistan:
 industry is dominantly export based and its
 industry is dominantly export based and its
 growth has all the time depended on export
 growth has all the time depended on export
                         S #. Country
                                                                 2014
                                          2012
                                                      2013
                                                                                        2016
                                                                             2015
 outlets. The existing towels manufacturing   S #. Country  2012  2013  2014  2015      2016
 outlets. The existing towels manufacturing
                                                     391,515,515
                                         382
                                                                                       368,944,944
                                                                           423,369,369
                                                                379,263,263
                             USASA
 factories have been upgraded to produce   1 1  U  382,942,942  391  379   423         368
 factories have been upgraded to produce
                                                     56,105,105
                             UK
                                                                            83,331,331
                                                                72
                                                                                       79,194,194
                                          54,484,484
 higher value towels.     2 2  UK         54         56         72,968,968  83         79
 higher value towels.
                                                                37,743
                          3 3  Germany    26,720     32,909     37,743      41,739     43,496
                                                     32,909
                                                                                       43,496
                             Germany
                                                                            41,739
                                          26,720
 Demand of these products is increasing very   4 4  Italy  20,455  26,377  28,795  30,055  32,538
 Demand of these products is increasing very
                             Italy
                                                     26,377
                                          20,455
                                                                                       32,538
                                                                28,795
                                                                            30,055
 fast globally and also significantly day by day
 fast globally and also significantly day by day   5 5  Belgium  19,975  22,056  17,401  22,257  24,779
                                                                            22,257
                             Belgium
                                                     22,056
                                          19,975
                                                                                       24,779
                                                                17,401
 in the local market. Consumers pay on an
 in the local market. Consumers pay on an
 average $7 - $8 for bath towel and their
 average $7 - $8 for bath towel and their   T Top 5 Importers From World:op 5 Importers From World:
 households in America. In last decades, the   USA remained top importer with US$ 2 Billion, Japan with 0.54 billion, Germany with 0.309 billion, UK with
 households in America. In last decades, the
             USA remained top importer with US$ 2 Billion, Japan with 0.54 billion, Germany with 0.309 billion, UK with
 importance of this sector has been increased   0.264 billion, and F
 importance of this sector has been increased
             0.264 billion, and France 0.213 billion respectively.rance 0.213 billion respectively.
 enormously with the incremental global
 enormously with the incremental global
 demand. As P
 demand. As Pakistan is one of the major terry akistan is one of the major terry
 Developm-  manufacturing countries of the world.  S.# Country  1,856,069856,069  1, 674  1,974,106974,106  2, 548  2, 542,311,311
 Developm-
 products exporting country among the terry
 products exporting country among the terry
                                                                                        2016
                                                      2013
                         S.# Country
                                          2012
                                                      2013
                                                                 2014
                                                                 2014
                                                                            2015
                                                                            2015
                                                                                        2016
                                          2012
 manufacturing countries of the world.
                                                               1,
                                                                                      2,008,531008,531
                             USASA
                             U
                                                                           2,060,188060,188
                          1 1
                                        1,
                                                    1,911,822911,822
                                         712,038,038
                             J
                                         712
                                                                645
                                                                645,243,243
                          2 2
                                                     674,409,409
                                                                           548,079,079
                             Japanapan
                                                                                       542
 Quality of P
 Quality of Pakistani Productsakistani Products
                                                                           310,449
                                                                367,737
                                                                367,737
                                                                                       309,687
                                                                                       309,687
                                                                           310,449
                                                     326,968
                                         309,451
                          3 3
                                         309,451
                                                    326,968
                             Germany
                             Germany
 Due to increase in competition, sophisticated
 ents in Terry erry   Due to increase in competition, sophisticated   4 4 5 5  UK  235,769  277,995  304,861  282,151  264,619
 ents in T
                                                                           282,151
                                                                                       264,619
                                         235,769
                             UK
                                                                304,861
                                                     277,995
 machineries started taking place in place of
 machineries started taking place in place of
                                                                           214,203
                                                                                       213,504
                                                                                       213,504
                                                                           214,203
                                         212,635
                                         212,635
                                                     250,605
                                                    250,605
                                                                244,384
                                                                244,384
                             France
                             France
 old auto machines which enhanced the
 old auto machines which enhanced the
 quality of the product. Now the towels are
 quality of the product. Now the towels are
 produced in different assortment, eye
 produced in different assortment, eye
                                                               Canada. At present, export of towels from Pakistan is akistan is
             Textile trade has increased substantially since the extile trade has increased substantially since the
 catching colors with variety of patterns. The
 Industry  catching colors with variety of patterns. The   T  Canada. At present, export of towels from P
 Industry
             post quota regime. However
             post quota regime. However, Pakistan share in the , Pakistan share in the
                                                              diversified among 120 countries.
                                                               diversified among 120 countries.
 excellent craftsmanship, lovely colors and
 excellent craftsmanship, lovely colors and
             global textiles and clothing trade has remained
             global textiles and clothing trade has remained
 perfection of design of Pakistani terry towels akistani terry towels
 perfection of design of P
                                                               As the direction of export shows, that USA is the
             stagnant due to changes in the distribution chain as
             stagnant due to changes in the distribution chain as
                                                              As the direction of export shows, that USA is the
 have won the appreciation of customer all
 have won the appreciation of customer all
             well as the creation of an uneven playing field by the
             well as the creation of an uneven playing field by the
                                                               major buyer of our terry towels (50% of total quantity
 over the world.
 over the world.
             importing countries through preferential trade
             importing countries through preferential trade   major buyer of our terry towels (50% of total quantity
                                                               exported). Bulk of the towels exported to USA
                                                              exported). Bulk of the towels exported to USA
                                                               consists of medium quality white bleached towels
             agreements and special access given to different
 T
 Towel Market:owel Market:  agreements and special access given to different   consists of medium quality white bleached towels
                                                               (used mostly in hospitals etc.) and plain dyed towels.
             competitor countries.
 T           competitor countries.                            (used mostly in hospitals etc.) and plain dyed towels.
 Towel market is divided into two blocks which owel market is divided into two blocks which
                                                               However, exports of dish cloth, kitchen towels, , exports of dish cloth, kitchen towels,
 as follows:                                                  However
 as follows:
                                                               bleached white cotton corded napkins and cotton
             Pakistan exports considerable quantities of terry akistan exports considerable quantities of terry
 1. Those that purchase towel purely for   P                  bleached white cotton corded napkins and cotton
 1. Those that purchase towel purely for
                                                               ribbed terry bar mops etc. have been on the increase
             towel to USA and European Union countries, where it
 institutional purposes  towel to USA and European Union countries, where it   ribbed terry bar mops etc. have been on the increase
 institutional purposes
             is very popular. Other markets for terry towel were . Other markets for terry towel were
                                                               and many factories have received orders for
 2. Those that purchase towels for home
 2. Those that purchase towels for home   is very popular     and many factories have received orders for
                                                               such items.
             UK, Germany, Italy, Spain, Belgium, Netherlands and , Germany, Italy, Spain, Belgium, Netherlands and
 consumption.  UK                                             such items.
 consumption.
                                                                                    January/February 2019
 January/February 2019
 April/May 2020                                                                     April/May 2020
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