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                                                    Compostable, binder-free                                                            NFT fashion in the metaverse offers


                                                    alternative to synthetic                                                        creativity, community, and challenges


                                                    nonwovens

                                                                                                                                   NFT fashion in the metaverse brings sustainability,
                                                                                                                                   creative freedom, consumer engagement, and new   independent designers reach global audiences via
                                                                                                                                                                                    platforms like Decentraland. However, challenges
               Magnera’s Sontara EcoRE bags, featured at the 2025 IDEA Achievement Awards, present a sustainable                   economic opportunities, but also faces technical,   remain. Technical limitations, such as low-resolution
            breakthrough in nonwoven materials. Made entirely from cellulosic fibers and certified for home compostability,        legal, interoperability, and market hurdles.     graphics and expensive VR hardware, can degrade
              these bags eliminate the need for synthetic binders typically used in compostable products. This innovation                                                           user experience.
             addresses a common durability issue among eco-friendly alternatives. The bags are strong, durable, and fully          Virtual fashion cuts environmental impact by
                           compostable, making them ideal substitutes for traditional plastic retail bags.                         eliminating physical production, waste, and shipping,   Looking ahead, AI and AR are set to enhance design
                                                                                                                                   making digital collections instantly scalable.   and virtual try-on experiences. Emerging standards
              With widespread plastic bag bans, Sontara EcoRE emerges as a timely solution for the retail and shopping             Designers enjoy unprecedented creative freedom,   may improve NFT portability between platforms.
                industry. Its binder-free construction ensures the material maintains structural integrity while confidently       crafting fantastical designs unrestricted by physical   Greater infrastructure, like affordable VR and 5G,
             breaking down in composting environments. The double advantage of strength and compostability positions it            constraints. Consumers benefit from exclusivity and   combined with phygital innovations (e.g.,
                                                                                                                                                                                    blockchain-linked physical products), will help NFT
                             as a frontrunner for widespread adoption in everyday consumer goods.                                  deeper community ties through token-gated events   fashion reach mainstream audiences. As technology
                                                                                                                                   and resale royalties enabled by smart contracts.   matures and awareness grows, NFT fashion in the
                This product’s recognition at the IDEA Awards underscores its significance in advancing environmental              Economically, metaverse fashion opens new paths to   metaverse is poised to evolve from niche
               sustainability in the nonwovens sector. By combining practical performance and ecological responsibility,           income. Brands sell digital wearables and host virtual   experiments into a scalable, creative, and sustainable
              Sontara EcoRE bags demonstrate how nonwoven innovation can meet regulatory demands and consumer                      events, tapping into a multibillion-dollar market, while   industry model.
              expectations. As the world transitions to greener packaging solutions, compostable nonwovens like Sontara
                 EcoRE are set to play a pivotal role in reducing plastic waste and supporting circular economy goals.

                                                                                                                                                                                     High-performance



                                                                  Transforming                                                                                                       recycled


                                                                  cotton waste into                                                                                                  polyester with



                                                                  regenerated fibre                                                                                                  natural fibre texture




                HKRITA (The Hong Kong Research Institute of Textiles and Apparel) and Seiko Epson have unveiled a                  Teijin Frontier has introduced a breakthrough    and tactile appeal, the fabric performs exceptionally
            pioneering breakthrough in sustainable textiles by creating high-quality regenerated cotton fibre from discarded       polyester fabric that mimics the look and feel of   under active conditions. Capillary grooves wick
              fabrics. This innovation, combining Epson’s dry fiber defibration technology with HKRITA’s fibre-dissolving          natural fibres while delivering high-performance   moisture away from the body, while full dull yarns
                         expertise, results in a luxurious, silk-like material crafted entirely from cotton waste.                 features. The innovation lies in Teijin’s proprietary   infused with titanium oxide deliver a cooling
                                                                                                                                   spinning technology, which creates yarns of random   sensation.
              The process begins by converting discarded cotton textiles into a fine powder using Epson’s proprietary dry          thickness using a unique four-lobed, flat
             fiber technology. HKRITA’s method then dissolves this powder and regenerates it into new fibres through wet           cross-section filament. These irregularities replicate   The flat cross-section structure maximizes skin
            spinning. These regenerated fibres offer both the strength of cotton and the smooth texture of silk, making them       the rich appearance and dense feel of natural    contact and prevents the fabric from clinging to the
                                  ideal for premium products like scarves, ties, and suit linings.                                 materials, setting a new standard for aesthetic appeal   body, enhancing comfort. Additionally, the material’s
                                                                                                                                   in synthetic fabrics.                            light-scattering properties ensure better opacity and
                What sets this approach apart is its ability to use short fibres, which are typically discarded in traditional                                                      effective UV blocking. Teijin Frontier plans to
            recycling methods. By reusing this portion of cotton waste, the process significantly boosts recycling efficiency      The fabric’s composition—100% recycled           commercialize the fabric this year, targeting sales of
              and supports a circular economy in fashion. The regenerated fibre will be showcased globally, with industry          polyester—aligns with the company’s commitment to   250,000 metres by fiscal 2027, signalling a promising
                             experts hailing it as a major stride in eco-conscious fashion innovation.                             circularity and sustainable practices. Beyond visual   future for sustainable, stylish, and smart textiles.


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