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experience in a complex market is highly valued. In Pakistan”. Kehry brings plenty of experience and building partnerships with customers who are looking this we are grateful to our esteemed customers.
the 25 years, friendships have developed with many enthusiasm to the table. Textile engineering was laid for cost and quality leadership. Luckily Mahlo can Some of our customers have disregarded the
customers beyond business relations, which our area in his cradle, so to speak: Already his grandfather offer solutions for most of the challenges customers functional name "weft straightener" out of their
sales manager likes to remember. Every trip to was Dye House Manager for a German wool finisher. are facing by offering equipment to control this vocabulary, instead they now only use the name
Pakistan has been a joy for him: "not only because of Kehry holds degrees in Textile and Industrial wastage. Our sales network across the country are "Mahlo" to refer to a weft straightener industry wide.
the excellent care provided by the Al-Ameen Engineering from the University of Applied Sciences vigilant to any such opportunity. Situation of the top This makes us very happy and proud at the same
members, whom I now count as family, but because in Moenchengladbach. During his studies he worked economies across the globe need stability for the time. Competitors have also been asked by the
Pakistan has become my second home." for the UBL Consulting (Germany) with Key Accounts growth of exports which we hope will recover soon. customers to quote Mahlo, or competitors’ products
such as Mustang Denim and Keralogie Cosmetics. are also called Mahlo.
His experience and network are actually After his studies he joined Lansdowne Textile Al-Ameen and Mahlo: How long have they already
irreplaceable. Nevertheless, Mahlo will have to do Industries in Cape Town (South Africa) as a been sales partners? What are the common goals for the future with
without them from next year, as Andac is retiring. He Production Manager for the wet finishing. After two Al Ameen: Our partnership with Mahlo dates back Mahlo?
is handing over his area to capable hands: to his more stops and constantly enhancing his experience some 22 years. Before the formal agency agreement, Al Ameen: Pakistan is gradually moving towards high
long-time Mahlo colleague Stephan Kehry. and knowledge in the diverse textile market, he joined we were still part of Mahlo’s promotion through value textiles where challenging articles demand
Mahlo in 2016. For the Pakistan market, his goal is Monforts. In effect, it is more than 40 years of non-compromising standard and uninterrupted
Stephan Kehry is our product manager for textile “to continue the successful partnership between association. Since the start of our partnership to date, production. Amongst the players in the field,
applications and area sales manager for India, the Al-Ameen and Mahlo. Knowing the warm hospitality we have had a very successful market leadership customers have the highest expectation from Mahlo
UK, Southeast Asia and Africa. Since recently he is and bright knowledge of the Pakistan people from position and hope to keep the same. being supplier of innovative products for the industry
also responsible for Pakistan, taking over from Adnan former projects, I’m very much looking forward to this since last 70 years.
Andac. “I do my best to fill these big shoes here in exceptional opportunity.” What is convincing about Mahlo? Mahlo and Al Ameen are delighted by their
Al Ameen: Mahlo is a household name in the industry
Al Ameen’s 40 years synonymous with innovation, durability, and reliability. contribution in promoting control to the industry
Customers look up to a great company with products
enhancing quality parameters through better or
giving the best performances in their class, with an
precise controls for the last many years. Furtherance
of successful amazing team and innovation driven leadership. to this, we want to now serve the industry on process
optimization through Mahlo system like atmoset with
What do customers say about Mahlo?
substantial savings on steam consumption during all
association with Mahlo Al Ameen: Whenever you get repeat order from stages of wet processing which is one of the pain
customers or when you are asked to deliver
area in the industry. Our long term focus together
with Mahlo remains unchanged by offering solutions
specialized solutions to address on energy or
footprints as well as better sustainability.
and confidence they have for Mahlo is very high. For
Mahlo and Al Ameen have been contributing in In which market sequences are they active? efficiency by our customers, it proves that the trust and products to customers which can reduce carbon
promoting control to the industry, enhancing quality Al Ameen: They are active in nearly all segments of
parameters through precise controls for the last the textile chain i.e. Spinning, Weaving, Knitting,
many years. Here is an interview with Al Ameen about Dyeing, Finishing, and Garments & Made-ups.
their effective journey with Mahlo. Dyeing, Printing, and Finishing for Knits and Woven
being the biggest portfolio of their range.
How long has Al Ameen been in existence?
Al Ameen: Al Ameen Trading Corporation Pvt Ltd was What are the biggest challenges in the market?
established in 1947 and as of 2022 they will be Al Ameen: Given the global pandemic of Covid-19
celebrating its 75th anniversary. It’s a family-owned was dealt with very nicely by Pakistan, at the same
company run by 3rd generations in different fields of time the affects of it on the world market has a direct
the textile value chain. Their family has roots in textile impact on textile exporters. In today's times, textile
manufacturing since the 1920s over 100 years producers are looking for cost leadership and
around textiles. Thereafter in early 1947, the business first-time right production as global and local
was remodeled to representation and distribution and conditions have changed drastically due to very high
after 75 years this remains as their core business. cost of utilities. Mahlo holistically focuses on
addressing these challenges. Several of these
Not many words need to be said about our area working for several years in the technical department How many employees does it have? solutions are running in Pakistan benefiting the
sales manager Adnan Andac, although there would of a Turkish textile company and as a sales Al Ameen: They have more than 150 employees in industry by reducing the energy cost as well as the
be a lot to tell. After all, he has been a fixture in the representative in a commercial agency that wastage of the fabric.
textile industry in the Middle East and Turkey for over represented well-known European textile machine the machinery department for sales, service, and
30 years. After studying mechanical engineering at manufacturers in Turkey, Andac has been working for support. The Head office is in Karachi with regional What conditions must be in place to best meet these
the University of Applied Sciences in Giessen and Mahlo as an area sales manager since 1997. His offices in all major industrial cities across Pakistan i.e. challenges?
Karachi, Lahore, Faisalabad, and Sialkot. Al Ameen: We together with Mahlo are constantly

October/November 2022