Page 65 - TEXtalks International October/November 2022

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building partnerships with customers who are looking
building partnerships with customers who are looking this we are grateful to our esteemed customers.
this we are grateful to our esteemed customers.
Some of our customers have disregarded the
for cost and quality leadership. Luckily Mahlo can Some of our customers have disregarded the
for cost and quality leadership. Luckily Mahlo can
offer solutions for most of the challenges customers
offer solutions for most of the challenges customers functional name "weft straightener" out of their
functional name "weft straightener" out of their
vocabulary
, instead they now only use the name
are facing by offering equipment to control this vocabulary, instead they now only use the name
are facing by offering equipment to control this
"Mahlo" to refer to a weft straightener industry wide.
wastage. Our sales network across the country are
wastage. Our sales network across the country are "Mahlo" to refer to a weft straightener industry wide.
This makes us very happy and proud at the same
vigilant to any such opportunity. Situation of the top
vigilant to any such opportunity . Situation of the top This makes us very happy and proud at the same
economies across the globe need stability for the
economies across the globe need stability for the time. Competitors have also been asked by the
time. Competitors have also been asked by the
growth of exports which we hope will recover soon.
customers to quote Mahlo, or competitors’ products
growth of exports which we hope will recover soon. customers to quote Mahlo, or competitors’ products
are also called Mahlo.
are also called Mahlo.
Al-Ameen and Mahlo: How long have they already
Al-Ameen and Mahlo: How long have they already
been sales par tners? What are the common goals for the future with
What are the common goals for the future with
been sales partners?
Al Ameen: Our partnership with Mahlo dates back
Mahlo?
Al Ameen: Our partnership with Mahlo dates back Mahlo?
some 22 years. Before the formal agency agreement, Al Ameen: P akistan is gradually moving towards high
Al Ameen: Pakistan is gradually moving towards high
some 22 years. Before the formal agency agreement,
we were still part of Mahlo’s promotion through value textiles where challenging articles demand
value textiles where challenging articles demand
we were still part of Mahlo’s promotion through
Monforts. In effect, it is more than 40 years of non-compromising standard and uninterrupted
non-compromising standard and uninterrupted
Monforts. In effect, it is more than 40 years of
association. Since the start of our partnership to date, production. Amongst the players in the field,
production. Amongst the players in the field,
association. Since the start of our partnership to date,
we have had a very successful market leadership customers have the highest expectation from Mahlo
we have had a very successful market leadership
customers have the highest expectation from Mahlo
position and hope to keep the same. being supplier of innovative products for the industry
position and hope to keep the same.
being supplier of innovative products for the industry
since last 70 years.
since last 70 years.
What is convincing about Mahlo?
What is convincing about Mahlo?
Al Ameen: Mahlo is a household name in the industry
Mahlo and Al Ameen are delighted by their
Al Ameen: Mahlo is a household name in the industry Mahlo and Al Ameen are delighted by their
synonymous with innovation, durability, and reliability.
synonymous with innovation, durability , and reliability . contribution in promoting control to the industry
contribution in promoting control to the industry
Customers look up to a great company with products enhancing quality parameters through better or
Customers look up to a great company with products
enhancing quality parameters through better or
precise controls for the last many years. F
urtherance
giving the best performances in their class, with an precise controls for the last many years. Furtherance
giving the best performances in their class, with an
amazing team and innovation driven leadership. to this, we want to now serve the industry on process
to this, we want to now serve the industry on process
amazing team and innovation driven leadership.
optimization through Mahlo system like atmoset with
optimization through Mahlo system like atmoset with
What do customers say about Mahlo?
substantial savings on steam consumption during all
What do customers say about Mahlo? substantial savings on steam consumption during all
Al Ameen: Whenever you get repeat order from stages of wet processing which is one of the pain
stages of wet processing which is one of the pain
Al Ameen: Whenever you get repeat order from
area in the industry
customers or when you are asked to deliver
. Our long term focus together
customers or when you are asked to deliver area in the industry. Our long term focus together
specialized solutions to address on energy or
with Mahlo remains unchanged by offering solutions
specialized solutions to address on energy or with Mahlo remains unchanged by offering solutions
efficiency by our customers, it proves that the trust
efficiency by our customers, it proves that the trust and products to customers which can reduce carbon
and products to customers which can reduce carbon
and confidence they have for Mahlo is very high. For
footprints as well as better sustainability.
In which market sequences are they active?
Mahlo and Al Ameen have been contributing in
Mahlo and Al Ameen have been contributing in In which market sequences are they active? and confidence they have for Mahlo is very high. F or footprints as well as better sustainability .
Al Ameen: They are active in nearly all segments of
promoting control to the industry, enhancing quality
promoting control to the industry , enhancing quality Al Ameen: They are active in nearly all segments of
the textile chain i.e. Spinning, W
parameters through precise controls for the last
parameters through precise controls for the last the textile chain i.e. Spinning, Weaving, Knitting,
eaving, Knitting,
Mahlo Pakistan: Our Sales
many years. Here is an interview with Al Ameen about
Dyeing, Finishing, and Garments & Made-ups.
many years. Here is an interview with Al Ameen about Dyeing, Finishing, and Garments & Made-ups.
their effective journey with Mahlo.
Dyeing, Printing, and Finishing for Knits and Woven
their effective journey with Mahlo. Dyeing, Printing, and Finishing for Knits and W oven Mahlo Pakistan: Our Sa les
being the biggest portfolio of their range.
being the biggest portfolio of their range.
and Service Partners

How long has Al Ameen been in existence?
How long has Al Ameen been in existence?
Al Ameen:
Al Ameen: Al Ameen Trading Corporation Pvt Ltd was What are the biggest challenges in the market? and Service Partners
rading Corporation Pvt Ltd was
What are the biggest challenges in the market?
Al Ameen T
established in 1947 and as of 2022 they will be
established in 1947 and as of 2022 they will be Al Ameen: Given the global pandemic of Covid-19
Al Ameen:
Given the global pandemic of Covid-19
was dealt with very nicely by P
celebrating its 75th anniversary
celebrating its 75th anniversary. It’s a family-owned was dealt with very nicely by Pakistan, at the same
. It’s a family
akistan, at the same
-owned
company run by 3rd generations in different fields of
time the affects of it on the world market has a direct
company run by 3rd generations in different fields of time the affects of it on the world market has a direct
Mahlo Pakistan’s Sales and Service Partners are:
Mahlo F
amily for more than 25 years; the proud
impact on textile exporters. In today's times, textile
t
he textile value chain. Their family has roots in textile
the textile value chain. Their family has roots in textile impact on textile exporters. In today's times, textile Mahlo P akistan’s Sales and Service P artners are: Mahlo Family for more than 25 years; the proud .”
association still continues, and I cannot be happier.”
aisal Raza
He has been part of Mahlo F
amily for
association still continues, and I cannot be happier
F
Faisal Raza He has been part of Mahlo Family for
producers are looking for cost leadership and
manufacturing since the 1920s over 100 years
manufacturing since the 1920s over 100 years producers are looking for cost leadership and more than 25 years and serving as Managing P artner
more than 25 years and serving as Managing Partner
-time right production as global and local
first
around textiles. Thereafter in early 1947, the business first-time right production as global and local of Mahlo-P akistan since 2001. As a Unit Head, he Abdul Hameed Shah Hameed has been associated
around textiles. Thereafter in early 1947, the business
Abdul Hameed Shah Hameed has been associated
of Mahlo-Pakistan since 2001. As a Unit Head, he
conditions have changed drastically due to very high
was remodeled to representation and distribution and
was remodeled to representation and distribution and conditions have changed drastically due to very high manages service support to customers in P akistan, with Mahlo F amily for more than 25 years and serving
manages service support to customers in Pakistan,
with Mahlo Family for more than 25 years and serving
cost of utilities. Mahlo holistically focuses on
after 75 years this remains as their core business. cost of utilities. Mahlo holistically focuses on Bahrain and Sri Lanka and has even travelled to as Managing P artner of Mahlo-P akistan since 2001.
after 75 years this remains as their core business.
Bahrain and Sri Lanka and has even travelled to
as Managing Partner of Mahlo-Pakistan since 2001.
addressing these challenges. Several of these
addressing these challenges. Several of these
He is an extensive traveler to customers in and
install machines in Far East and Australia.
solutions are running in Pakistan benefiting the install machines in F ar East and Australia. He is an extensive traveler to customers in and
akistan benefiting the
solutions are running in P
akistan like Bangladesh, Bahrain, Sri Lanka,
outside P
How many employees does it have?
How many employees does it have? industry by reducing the energy cost as well as the outside Pakistan like Bangladesh, Bahrain, Sri Lanka,
industry by reducing the energy cost as well as the
“I started as a fresher and an engineering graduate at
ar East, Australia etc.
F
Al Ameen: They have more than 150 employees in wastage of the fabric. “I started as a fresher and an engineering graduate at Far East, Australia etc.
They have more than 150 employees in
Al Ameen:
wastage of the fabric.
Mahlo in 1996 and found a platform to explore my
the machinery department for sales, service, and
the machinery department for sales, service, and Mahlo in 1996 and found a platform to explore my
talents and enhance my skills and delighted to be
“I started my career at Mahlo in 1994 and have since
support. The Head office is in Karachi with regional What conditions must be in place to best meet these talents and enhance my skills and delighted to be “I started my career at Mahlo in 1994 and have since
support. The Head office is in Karachi with regional
What conditions must be in place to best meet these
then been part of Mahlo family - and very glad
one of the responsible persons for the growth of the
offices in all major industrial cities across Pakistan i.e. challenges? one of the responsible persons for the growth of the then been part of Mahlo family - and very glad
akistan i.e.
P
offices in all major industrial cities across
challenges?
of that fact”
company in Pakistan and other countries. I am part of
Karachi, Lahore, F aisalabad, and Sialkot. Al Ameen: We together with Mahlo are constantly company in P akistan and other countries. I am part of of that fact”
Karachi, Lahore, Faisalabad, and Sialkot.
W
Al Ameen:
e together with Mahlo are constantly
October/November 2022
October/November 2022