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building partnerships with customers who are looking this we are grateful to our esteemed customers.
for cost and quality leadership. Luckily Mahlo can Some of our customers have disregarded the
offer solutions for most of the challenges customers functional name "weft straightener" out of their
are facing by offering equipment to control this vocabulary, instead they now only use the name
wastage. Our sales network across the country are "Mahlo" to refer to a weft straightener industry wide.
vigilant to any such opportunity. Situation of the top This makes us very happy and proud at the same
economies across the globe need stability for the time. Competitors have also been asked by the
growth of exports which we hope will recover soon. customers to quote Mahlo, or competitors’ products
are also called Mahlo.
Al-Ameen and Mahlo: How long have they already
been sales partners? What are the common goals for the future with
Al Ameen: Our partnership with Mahlo dates back Mahlo?
some 22 years. Before the formal agency agreement, Al Ameen: Pakistan is gradually moving towards high
we were still part of Mahlo’s promotion through value textiles where challenging articles demand
Monforts. In effect, it is more than 40 years of non-compromising standard and uninterrupted
association. Since the start of our partnership to date, production. Amongst the players in the field,
we have had a very successful market leadership customers have the highest expectation from Mahlo
position and hope to keep the same. being supplier of innovative products for the industry
since last 70 years.
What is convincing about Mahlo?
Al Ameen: Mahlo is a household name in the industry Mahlo and Al Ameen are delighted by their
synonymous with innovation, durability, and reliability. contribution in promoting control to the industry
Customers look up to a great company with products enhancing quality parameters through better or
giving the best performances in their class, with an precise controls for the last many years. Furtherance
amazing team and innovation driven leadership. to this, we want to now serve the industry on process
optimization through Mahlo system like atmoset with
What do customers say about Mahlo? substantial savings on steam consumption during all
Al Ameen: Whenever you get repeat order from stages of wet processing which is one of the pain
customers or when you are asked to deliver area in the industry. Our long term focus together
specialized solutions to address on energy or with Mahlo remains unchanged by offering solutions
efficiency by our customers, it proves that the trust and products to customers which can reduce carbon
Mahlo and Al Ameen have been contributing in In which market sequences are they active? and confidence they have for Mahlo is very high. For footprints as well as better sustainability.
promoting control to the industry, enhancing quality Al Ameen: They are active in nearly all segments of
parameters through precise controls for the last the textile chain i.e. Spinning, Weaving, Knitting,
many years. Here is an interview with Al Ameen about Dyeing, Finishing, and Garments & Made-ups.
their effective journey with Mahlo. Dyeing, Printing, and Finishing for Knits and Woven Mahlo Pakistan: Our Sales
being the biggest portfolio of their range.
How long has Al Ameen been in existence?
Al Ameen: Al Ameen Trading Corporation Pvt Ltd was What are the biggest challenges in the market? and Service Partners
established in 1947 and as of 2022 they will be Al Ameen: Given the global pandemic of Covid-19
celebrating its 75th anniversary. It’s a family-owned was dealt with very nicely by Pakistan, at the same
company run by 3rd generations in different fields of time the affects of it on the world market has a direct
the textile value chain. Their family has roots in textile impact on textile exporters. In today's times, textile Mahlo Pakistan’s Sales and Service Partners are: Mahlo Family for more than 25 years; the proud
association still continues, and I cannot be happier.”
Faisal Raza He has been part of Mahlo Family for
manufacturing since the 1920s over 100 years producers are looking for cost leadership and more than 25 years and serving as Managing Partner
around textiles. Thereafter in early 1947, the business first-time right production as global and local of Mahlo-Pakistan since 2001. As a Unit Head, he Abdul Hameed Shah Hameed has been associated
was remodeled to representation and distribution and conditions have changed drastically due to very high manages service support to customers in Pakistan, with Mahlo Family for more than 25 years and serving
after 75 years this remains as their core business. cost of utilities. Mahlo holistically focuses on Bahrain and Sri Lanka and has even travelled to as Managing Partner of Mahlo-Pakistan since 2001.
addressing these challenges. Several of these
solutions are running in Pakistan benefiting the install machines in Far East and Australia. He is an extensive traveler to customers in and
How many employees does it have? industry by reducing the energy cost as well as the outside Pakistan like Bangladesh, Bahrain, Sri Lanka,
Al Ameen: They have more than 150 employees in wastage of the fabric. “I started as a fresher and an engineering graduate at Far East, Australia etc.
the machinery department for sales, service, and Mahlo in 1996 and found a platform to explore my
support. The Head office is in Karachi with regional What conditions must be in place to best meet these talents and enhance my skills and delighted to be “I started my career at Mahlo in 1994 and have since
offices in all major industrial cities across Pakistan i.e. challenges? one of the responsible persons for the growth of the then been part of Mahlo family - and very glad
Karachi, Lahore, Faisalabad, and Sialkot. Al Ameen: We together with Mahlo are constantly company in Pakistan and other countries. I am part of of that fact”

October/November 2022