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Serena Williams Design Crew

Nike's new collection

Serena Williams, 39-year-old tennis legend, joined Nike (NKE) in unveiling a collection of women's athleisure
wear and accessories created by a group of 10 up-and-coming designers known as the Serena Williams
Design Crew, or SWDC. The clothes, a mix of SWDC athletic gear and streetwear, is available on Nike's website
and in stores beginning September 1.
Prices range from $20 for a pair of socks to $230 for a tennis tote bag. Nike, Inc is an American multinational
corporation engaged in the design, development, manufacturing, and worldwide marketing and sales of
footwear, apparel, equipment, accessories, and services.

The Serena Williams Design Crew is a collective of dreamers, innovators, and creators. Each year, a group of
apprentices partners with Serena and Nike to develop and inspire the next generation of talent. Launching such
a collection is to inspire athletics, sportspersons, and others to achieve their dreams. Nike claims that the
collection is a vital part of the company's commitment to bringing diverse perspectives into the design commu-
nity. Nike said it does not break down its workforce demographics for design talent.
Lenzing offers a new lyocell

fiber with orange contents

Huue produces Lenzing has collaborated with Orange Fiber to offer a fiber of the TENCEL™ Limited Edition is intended to
new lyocell fiber of the TENCEL™ brand, made from
inspire the industry's entire value chain to be more
sustainable and redefine the limits of innovation. The
orange and wood pulp. Orange Fiber is an Italian
Indigo dyes company that has patented the pulp production fibers are currently being processed into a new fabric
collection that Orange Fiber will present in October
process for citrus by-products. The very first Lyocell
fiber of the TENCEL ™ brand is produced together
2021. The move is to promote sustainability across
from microbial from orange and wood pulp. The new product the textile value chains. The rise in regulations
enables both companies to realize a shared vision:
relating to sustainability is creating new challenges
sustainability in the textile and fashion industry. The
for all levels of the supply chain. In order to comply
fermentation new TENCEL™ Limited Edition initiative combines with these regulations, all parties involved must work
imagination, innovation, and inspiration for
together. Partnerships enable the exchange of
sustainable textiles by reinventing TENCEL™ fibers
resources and expertise from manufacturers to
using unconventional, sustainable raw materials.
retailers to minimize the textile industry's
environmental impact. The TENCEL™ brand has set
Orange Fiber is internationally recognized as a best
practice for the sustainable fashion industry. It is itself the goal of supporting its global network of
It is a little-known fact that the indigo blue that gives Instead of using toxic chemicals, Huue turns sugar involved in several initiatives to push the boundaries textile partners in introducing and implementing an
jeans their iconic look is highly polluting to the into a dye with the help of microbes. The company of sustainability in the food and textile supply chain. efficient closed cycle process and achieving high
environment. Conventional indigo requires first examines how color compounds occur in Nature. Orange Fiber technology is based on the extraction industry standards.
dangerous chemicals like benzene, formaldehyde, From there, it leverages proprietary bioengineering to of high-quality cellulose from the citrus juice industry
and sodamide, and carbon-emitting petroleum. create microbes that mirror Nature's process and leftovers, which today represents 60% of the original TENCEL™ Limited Edition collections with Orange
However, Nature is the greatest artist of all. Huue is consume sugar to produce dye enzymatically. Huue's weight of the processed fruits that should be Fiber will receive unique marketing materials. These
making sustainable indigo blue for the denim industry technology is the only dye technology that's otherwise disposed of in the landfill. The company include special labels that provide important
so that denim can finally be planet-friendly, too. information about the production process and the
sustainable and compatible with existing uses it to feed cellulose fiber production lines. The
manufacturing as a one-to-one solution. The fashion process was patented in 2014 and extended in the materials used. The aim is to promote the joint
Huue uses biotechnology to create sustainable dyes. prominent citrus juice-producing countries, aiming at development of innovative solutions to give waste
Biosynthetic indigo has five times less toxicity industry is one of the most environmentally replicating and scaling solutions in promising products a new life and create more transparency in
potential than chemical sources, and such dye is just damaging in the world. Huue's mission is to spread markets, thus, extending the company's impact. the textile and fashion industry to implement
as effective and easy for jeans makers to implement our sustainable indigo dyeing strategy and In cooperation with Orange Fiber, the new cellulose sustainable practices fully.
without extra efforts. revolutionize the denim supply chain.

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