KeaWorld LLC officially announces the presence of its baby and maternity brand, KeaBabies, on Target.com. KeaBabies joined Target.com as a Target+ partner. Target+ is an invitation-only, highly curated marketplace owned and operated by Target Corporation, one of the largest retailers in the United States.
In 2021, KeaBabies recorded a 50% sales hike, a steady year-on-year growth despite the global market uncertainties. With their in-house AI-powered logistics technology, the company is optimistic about staying competitive amid the rising inflation trend and global uncertainties. KeaBabies currently has a presence in 10 countries, simplifying parents’ lives in different corners of the world through major global and U.S. e-commerce retailers. The highly-acclaimed brand has bagged numerous awards for its quality baby and maternity products across its five years of operations. Founded by parents, the brand champions the joy of parenthood in every home through an ever-growing baby and maternity product ecosystem.
Ivan Ong, Chief Executive Officer, KeaBabies, said, “Being selected as a Target+ partner is a major milestone for us. It is a testament to our continuous efforts to scale up in serving the U.S. market better. Brand partners are thoughtfully selected based on stringent criteria to maintain a high-quality offering for the customers.
Jane Neo, Chief Brand Officer, KeaBabies, said, “Customers put trust in Target’s selection of brand partners – this partnership is a solid recognition of our product quality and brand trust in the U.S.,” says. Serving 3.6 million customers globally, the self-funded brand has the U.S. as its largest market, followed by Canada and several countries in Europe. Acknowledging that Target Corp. focuses on working with the best-in-class brands. With the strict selection process, customers can rest assured of the quality and authenticity of our products on the platform.”
