The LYCRA company has introduced a new campaign, “Keep in the loop with LYCRA,” through print and online advertisements. The purpose of the new campaign is to join hands with customers and industries towards sustainability. LYCRA is stressing the world to use materials that could be recycled and thus, could be considered to close the loop regarding the increasing textile waste.
The Grounded World, B-corp certified boutique marketing agency, has used the loop concept to show the transformation of textile waste into new products. The campaign tagline of “Keep in the loop with LYCRA” invites the industry to keep abreast of the latest circularity advancements from The LYCRA Company while also looking to drive awareness and collaboration.
Julien Born, CEO of The LYCRA Company, said, “Circularity is a key focus of The LYCRA Company’s Planet Agenda sustainability platform as we look to advance not just our own sustainability goals, but also those of the industry at large. Central to achieving this will require a collective effort with the help of industry collaborators so that together, we can maximize impact.”
Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, sustainable solutions, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands: LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, and TACTEL®.
