Lycra has returned to beautiful Cannes for Mare di Moda – the premier European trade show for beachwear, innerwear, and athleisure stretch fabrics. MarediModa celebrates 20 years with a special edition in the usual iconic setting of the Palais des Festivals in Cannes.
The MarediModa Fair, which takes place every year since 2002, is the most important event for the premiere presentation of the collections of fabrics and accessories for the beachwear, underwear, and athleisure sectors.
It boasts an international presence of exhibitors and visitors that continues to grow yearly.
Also, it is a fundamental appointment for professionals regarding contacts, exchanges, business, and new business.
To keep up with the sudden changes in the market, the MarediModa exhibition is constantly evolving. Since 2007, it has offered its guests a space dedicated to manufacturers on commission from the Euro-Med area and in Italy, reliable partners to create a winning collection.
Lycra offers various technological fibers for fit and technical purposes that best suit swimwear.
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At Mare di Monda 2022, the following technologies are being displayed:
• LYCRA® ADAPTIV fiber is a revolutionary patent-pending technology-based fiber that unique chemistry designed to proactively adapt its properties to deliver the benefits the wearer needs at any moment. At rest, this fiber delivers the right recovery force to maintain its fit and provide shaping and compression as needed.
However, when the wearer starts moving, it changes to deliver comfort in motion, and the second skin effect stays in place. Due to its unique hybrid properties, it delivers inclusive sizing and helps simplify it.
The result is an unparalleled new-wearing experience.
• LYCRA® XTRA LIFE™ fiber also known as LYCRA® lasting fit technology, resists damage from external agents to provide long-lasting comfort, fit and shape to apparel. This technology can use either a specially modified LYCRA® brand spandex (elastane) fiber, or polyester LYCRA® T400® fiber to create more durable garments.
• LYCRA® FitSense™ technology is a patented water-based dispersion that includes the same molecule as LYCRA® fiber. The liquid is screen printed directly onto garments made with LYCRA® fiber, which eliminates the need for heavy fabrics or sewn-in panels. Now you can use lightweight, breathable fabrics to create apparel that meets the consumer’s need for comfortable, targeted support.
• LYCRA® T400® EcoMade fiber has more than 65% of the overall fiber content in LYCRA® T400® EcoMade fiber comes from recycled plastics and renewable plant-based resources. Best of all, it can be used in the same fabric concepts as the original fiber it’s based on, and still delivers the same desirable features and performance benefits.
• LYCRA® BLACK technology derives its deep color from spun-in black pigment and resists damage caused by perspiration, sunscreen, lotion, UV rays, and chlorine. This spandex (elastane) fiber virtually eliminates grin-through in dark shades, which makes it the perfect choice to create body-hugging garments that deliver lasting color and performance
