Cosmos Studio, a sustainable apparel start-up brand based in Hong Kong, is raising funds for the production of its new line of unisex shirts made with the lowest consumption of fresh water. The eco-friendly shirt production is powered by a newly invented colour diffusion technology that is said to make it 95% more eco-friendly, compared to any other apparel making process, according to the company.
The unisex, minimalist design apparel uses the GiDelave method, a patent-pending colour diffusion technology which works by 360° “printing” reactive dyes onto cotton in the yarn stage. This type of dyeing process is said to reduce water consumption form the traditional 600 litres to a mere 30 litres. “No water is used in the colouring process and as a result, 95% of water, 95% of effluent and 53% of energy is saved,” the company explains. In addition, the colours get shaded naturally at the yarn stage to create a unique aesthetic, and a signature natural washed effect.
