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Friday, February 23, 2024

Pakistani home textiles set to accept challenges from global competitors

Experts are optimistic about the future growth of the textile industry globally. The producers must update their fiber technology to cater to customers seeking innovative, sustainable, and high-performance solutions.

Pakistan was once a leading exporter of home textiles but has lost its market in the last decade to Indian and Bangladeshi competitors as they failed to innovate and upgrade. In recent years, the big players have tried to meet global quality, sustainability, and efficiency standards.

Home textiles in Pakistan are still dominated by cotton, while we need to go for polyesters and textiles, coupled with globally renowned R&D capabilities. The commitment to innovation, stringent quality standards, and certifications ensure that groundbreaking fiber solutions reshape textile applications, setting new benchmarks for efficiency, comfort, and sustainability.

Many home textile producers participate in Hemtextil, the largest home textile fair in Frankfurt, to showcase their products. They hope to compete successfully with their competitors from Bangladesh and India.

Reliance, the only company in the region to figure in the Fortune 500 list, will be there and showcase their renowned brands Recron®, Recron® Fiberfill, Recron® 3s, and HEXaREL™. Unfortunately, we have not established any global home textile brands. However, we have some quality producers like Nishat, Kohinoor, A-Karam, and Gul Ahmad that match the quality of the best producers in the world. Pakistani players hope to obtain good orders based on their quality. Pakistani producers have adopted eco-friendly fiber solutions. Traceability in the value chain underscores the commitment to sustainability and circularity of their products.

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