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Thursday, May 9, 2024

Pantone launches World’s First Validation Program For Skin Tones

Pantone LLC announced a new patent-pending technology program that allows display, TV, mobile device and printer manufacturers to test their devices for authentically reproducing Pantone SkinTones, derived from the Pantone SkinTone Guide. Pantone LLC, the global authority on color and provider of professional color tools for designers the global authority on color and provider of professional color tools for designers, today announced the launch of Pantone SkinTone Validated. The new program will help provide confidence to companies and consumers that the colors they see on the tested devices can authentically reproduce skin tones as defined by the Pantone SkinTone guide.

The Pantone SkinTone Guide was created by scientifically measuring thousands of actual skin tones across the full spectrum of human skin types. The library is specially formulated to be the closest physical representation of skin colors. The library is a comprehensive visual reference of human skin tones used in any market where skin colors are relevant. One of the first clients partnered with the Pantone SkinTone Validated program is BenQ Displays, becoming one of the world’s first companies to have the Validated certification for Skin tones for desktop displays. BenQ has achieved Pantone Validated for PMS Colors on select DesignVue PD, and PhotoVue SW Models and Pantone SkinTone Validated for DesignVue PD3205U and PD2705U models, with select PhotoVue SW models anticipated to follow.

Iain Pike, Director of Licensing & Business Development at Pantone
Iain Pike, Director of Licensing & Business Development at Pantone

Iain Pike, Director of Licensing & Business Development at Pantone, said, “We are extremely proud to be on the cutting edge of inclusivity in technology with our Pantone SkinTone Validated program. We look forward to working with companies across industries to realize skin tone color accuracy in their products and services for a better and more authentic experience with their technology.”

Pantone SkinTone Validated status helps display and print technology companies appeal to consumers who appreciate products that realize authenticity in the display of real-world colors and accurately represent the world’s palette of skin tones, as validated by Pantone, the world’s leading color authority.

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