The second July edition of Première Vision Paris closed its doors on Thursday 6 July 2023, with 25,117 visitors from 95 countries hitting the aisles to discover the creative offer from 1,315 exhibitors for Autumn-Winter 24-25.
Gilles Lasbordes, Directeur Général de Première Vision says, “While 2022 was a year of recovery for the creative fashion industry, 2023 was marked by a still unstable global economy impacting the entire sector, with consumer spending under pressure, a weakened mid-range and inflation. Despite all this, Première Vision Paris celebrating its 50th anniversary this year – continues to play a driving and unifying role, attracting 25,117 visitors, 70% of them international. This edition confirms the gradual – but tangible – return of visitors from Asia, from China in particular.”
Première Vision Paris charts a path for a constantly evolving industry tackling significant environmental, social, and technological challenges by showcasing its exhibitors’ exceptional creativity and unwavering commitment. Exhibitors, buyers, and visitors alike transformed PV Paris 2023 into a forward-looking edition, both in the show aisles and at the thought-provoking talks held in the PV HUB, which welcomed more than 65 guests including Gildas Minvielle (Director of the Economic Observatory at the Institut Français de la Mode), Romain Brabo (Co-founder and CEO of Nona Source), Linda Bulic (Innovation Analyst at Fashion for Goods), Pauline Godd (Program Manager at TrusTrace) and Vincent Grégoire (Director of consumer trends and insights at NellyRodi).
A SECTOR IN TRANSITION: ‘a better way’ – the sustainable program for more transparent sourcing, a deadstock itinerary, and more.
Working closely with industry professionals, PV Paris is constantly stepping up its commitment to adapt to international market conditions and effectively address the transformative challenges of the sector, whether that means comprehending new regulations, adapting to new consumer behaviors, or making the transition to sustainability.
Since the February 2023 edition, Première Vision has offered a trail dedicated to deadstock on its Marketplace. In July, this trail was expanded and new specialized partners joined the show aisles, allowing brands to source creative upcycled materials, and suppliers the chance to resell their stocks from past collections.
The ‘a better way’ initiative – the sustainable program for more transparent sourcing – was also launched this season as a way to give buyers and brands better information and concrete solutions in terms of sustainable sourcing and production. It highlights exhibitors’ sustainable initiatives through simple, clear pictograms displayed directly on the stands of this season’s 290 participants. The ‘a better way’ program will be launched at PV Denim at its next edition in Milan on 22 and 23 November 2023 and will be continued at Première Vision Paris in February 2024.
Desolina Suter, Fashion Director of Première Vision says, “Eco-responsibility represents a new challenge for fashion. At Première Vision, beyond helping buyers discover the season, we do all we can to help them with their sustainable sourcing while also keeping an eye on the season’s key emerging trends. We decoded three such trends for Autumn-Winter 24-25: solar vision – symbolically capitalizing on a powerful, renewable energy source; augmented elegance – producing higher-quality fabrics for garments that last and thus reduce consumption; and natural inspiration and the digital medium – drawing inspiration from nature for a very modern, present-day aesthetic.”
A show centered on innovation and creativity
Ideal places to meet and share ideas, the 5 forums with their striking displays attracted industry professionals in search of new and innovative products, including environmentally-friendly faux furs in natural cotton or wool fibers, and cotton-mohair blends on a woven base; embroideries with luxurious eects that morphed into jewel-fabrics; cut yarn jacquards with XXL motifs in dazzling hues, with livelier sheens and doubly-shiny gilded aspects; leathers with treatments applied in gradients, for color full of variation and textures from smooth to velvety; and accessories where precious materials are worked together in a muted white – a tribute to luxury craftsmanship, combining refined embroideries and delicate feathers.
In step with changing consumer practices and expectations, innovation was also front and center in the exhibitors’ stands: from pigmentation solutions that use bacteria, to post-consumer recycling solutions for eco-designed garments.
PREMIERE VISION Paris launches brand-new program to support the creative fashion industry
