Soorty exhibit responsible denim peace in New York

Pakistan’s denim supplier Soorty after studying the potential of designing for circularity through collaboration came up with the creation of eight responsible denim pieces that it exhibited at its New York showroom during the January Kingpins show.

The pieces were developed in collaboration with Developed with, Lenzing, Marmara Hemp, the Lycra Company, and Jeanologia, meant to create awareness of the importance of making high-quality clothing that has environmental and social impacts on fashion production and consumption.

Soorty is a leading denim producer in Pakistan that is vertically integrated and meant exclusively to produce quality jeans from fiber to finish.

The showcased pieces were produced from low-impact fibers supplied by the collaborating companies while the recycled cotton was produced in-house at Soorty’s recycling facility.



The collections exhibited included the ones finished by Soorty in its own facility in Pakistan where it has a well-equipped laundry having advanced equipment that ensures low-impact and responsible processes. Jeanologia produced the other set from its new hub in Miami, USA.



A representative of Soorty said that the time has come to redesign everything with a responsible mindset by benefitting from new tools.

She said people who love to wear denim clothing and jeans would be further elated when they realize that the environment has been respected during production.