40 C
Lahore
Sunday, May 19, 2024

Sustainable label for Thailand’s biggest swimwear brand

Angelys Balek said in an interview, “I see it every day when you live close to the beach and can see the pollution firsthand; it makes you feel responsible for it. You want to see things cleaned up and natural beauty preserved for the sake of the community.”

Launched in 2013, the brand is known for glamorous swimsuits favored by celebrities like Halle Berry, Naomi Campbell, and Miranda Kerr. This summer, a plunging red one-piece sold out after Berry posted some jaw-dropping snapshots on Instagram. The line has found great success on social media thanks to its distinctive bikinis. Still, Balek knows her customers are in search of more than their next great selfie.

The designer Balek has been steadily moving towards a sustainable production model, though she launched in 2013. Presented with the opportunity to source environmentally friendly textiles back in 2018, Balek jumped at the chance to adapt. Balek and her team wanted to create a process that could become their new standard. That meant reevaluating their supply chain from top to bottom, asking their existing partners about eco-friendly options, and finding creative ways to explore new textile technology developments.

So, if you are looking for sustainable swimwear, choose this new collection from Thailand.

Related Articles

2 COMMENTS

Stay Connected

11,285FansLike
394FollowersFollow
9,250SubscribersSubscribe

Latest Articles