The use of sustainable and recycled fabrics cuts across the different product categories, from PROTECH, the most technical, to SPIRIT OUTDOORS, the most casual.
Ternua recently released its FW 19-20 collection to its commercial network at its headquarters in Arrasate. This is a highly technical collection in terms of choice of fabrics and, of course, it is environmentally friendly, in line with the brand philosophy. Broadly speaking, it should be noted that 100% of its textile collection is PFC free and 48% of its products are designed with recycled fabrics such as carpet, fishing nets, plastic bottles, feathers, coffee grounds, wool or nutshells.
Given that its priority is sustainable innovation, and in order to provide the consumer with greater visibility and more information on the fabrics and finishes of the garment, for this FW 19-20 collection Ternua has developed a series of highly visual labels to explain the functionality of the garment at a glance. And for this collection the brand has developed new fabrics, highly technical, very functional and, of course, sustainable – such as Shelltec Active Flex, Shelltec Breathe, Dryshell Active Flex and Dryshell Prowool, among others. An innovation project led by the team of Edu Uribesalgo, the brand’s Director of Innovation and Sustainability.
In terms of product categories, the most noteworthy is the presentation of a new PROTECH collection – the most technical range, focused on performance-oriented consumers and the most demanding in terms of the functionality aspects and the design of the garments. Ternua created a series of first, second and third layers with the help of mountaineering professionals who are also “friends” of the brand: Alberto Iñurrategi, Miriam Marco, Iker Madoz, Oriol Baró and Marcus Klaiber. Different focus groups were formed with these friends to jointly produce a collection where every last detail has been studied. The climbers provided feedback based on their experience in the mountains, which resulted in the highly technical PROTECH line, characterized by sustainability (recycled fabrics and fillings and Bluesign certificates bearing the Commitment and PFC free label).
The Adrenalite line, also a very technical Ternua range, offers new models of very light, very breathable and very compactable garments, ideal for high intensity aerobic sports in mountains in winter. Also featured in this winter 2019 collection is Ternua’s newly designed ski mountaineering suit with a Dryshell Active Flex, bielastic fabric, PFC-free and made from recycled discarded fishing nets. The production involved the collaboration of the organizers of the Altitoy ski mountaineering race, sponsored by Ternua.
Finally, in the Spirit Outdoor line, Ternua has released new models of shirts for men and women made with organic cotton and new “recover blue” t-shirts, designed with a fabric that mixes recycled cotton with polyester recycled from plastic bottles. There is no lack of new jackets and sweatshirts in this collection, also environmentally-friendly and combining technical performance with casual use.
