On 24th February 2022, a signing ceremony was held at ICI Polyester Manufacturing site located in Sheikhupura to celebrate the partnership between FibreTrace and Terylene Clean. With this partnership, Terylene Clean has become the first traceable and sustainable 100% RPET Fibre brand of Pakistan.
ICI Polyester Business takes pride in the fact that it introduced Polyester Staple Fibre to the world through its brand, Terylene in 1941. Terylene continues to take lead in the most innovative and unique technologies. Six years ago, Terylene envisioned a four tier strategy (Sustainability, Health & Hygiene, Traceability and Versatility) to align itself with the future needs of the textile world.
Under its sustainability theme, its core product remains “Terylene Clean”, which allows the textile downstream industry to seamlessly shift its production on recycled content to fulfil orders of leading sustainable textile brands. Now, it also provides complete, end-to-end traceability from the raw rPET fibre to the finished good and is GRS, OEKO-TEX and Ecoflower certified. To date, the brand has recycled more than 250 million PET bottles and saved carbon dioxide emissions that are equivalent to plantation of more than 200,000 trees. By May 2022, Terylene Clean will have an additional capacity of 18,000 MT per annum bringing the total recycled PET bottles to 1.2 Billion per annum.
During the ceremony, the audience were apprised about the recent 18-month long study that has sent shockwaves across the global RPET industry. An article named “Net closes on rPET fraud as testing market expands” dated 3rd February 2022 and published online in “Apparel Insider” has shed light on the fact that two-thirds of textile products claiming to be produced from recycled polyester were found to be fraudulent. Thus, transparency has become a license to operate as question arises that brands that are promoting sustainability, are they getting it?
Under this mission, Terylene Clean has joined hands with FibreTrace to embed its patented tracer technology which can be instantly tested at any stage of the value chain through a Bluetooth scanner. FibreTrace® is an advanced transparency technology business, combining physical and digital traceability with the power of authentication. It provides brands and retailers with true custody of supply, the ability to quantify and audit fibre content, and access primary impact data for natural and man-made solutions.
The ceremony had senior management representation from FibreTrace, ICI Pakistan Limited, WWF Pakistan, and Consulting Services International. The media partners were TEXtalks International and The Pakistan Textile Journal. The session was able to bring in all the stakeholders together that are working to establish an eco-system to promote traceable RPET from Pakistan.
For more information on Terylene Clean, download the Terylene App or email at market.research@ici.com.pk
