Messe Frankfurt has planned to utilise a virtual platform for its New York textile events. With the aim to support the sourcing community through these unprecedented times, the summer edition of Texworld USA, and its co-located events, Apparel Sourcing USA, and Home Textiles Sourcing expo, will be presented across digital platforms, from July 21-23, 2020.
Texworld USA, Apparel Sourcing USA, and Home Textiles Sourcing expo have served the sourcing community for over a decade, providing unparalleled access to quality, international textile manufacturers, trend forecasting experts and innovative educational sessions. The transition to a virtual event for the summer edition reinforces the fierce commitment to supporting the industry through both good and challenging times, according to a press release by Messe Frankfurt.
With the returning support of long-standing exhibitors, international and domestic, the July events will open with similar features found on the trade show floor. An online showroom will highlight material innovations, while allowing visitors to chat with representatives about specific requirements, factory options and more.
In addition to the digital exhibit presentation, a comprehensive educational programme will run alongside. “This was a pivotal decision in ensuring the future success of the shows. Messe Frankfurt has existed for several hundred years by being open to innovation while still serving the needs of the market. Amending the platform for this edition allowed us to be considerate of the changing textile industry and global business climate,” Constantin von Vieregge, President and CEO of Messe Frankfurt North America said.
