The LYCRA Company, a global leader in developing innovative fiber and technology solutions for the textile and apparel industry
The company announced today that at the launch of LYCRA® DUAL COMFORT technology for ready-to-wear (RTW) and wovens. The company’s latest innovation will help transform these garment categories by providing functional performance benefits with the sustainable features that today’s consumers desire.
LYCRA® DUAL COMFORT technology is unique in that it combines comfortable stretch and cooling comfort with long-lasting shape retention. The key to LYCRA® DUAL COMFORT technology is the new LYCRA® T400® A EcoMade fiber. Created with a proprietary process, the new fiber delivers the texture and appearance of a spun yarn, offering low-impact, comfortable and versatile garments with thermal comfort.
Consumers will appreciate the key benefits that LYCRA® DUAL COMFORT technology can bring to their garment wearing experience:
• All-day comfort: garments move with the wearer and hold their shape throughout the day
• Cooling comfort: this technology helps keep the wearer cool and dry
• Sustainability: LYCRA® T400® A EcoMade fiber contains both recycled and renewable content for reduced impact vs. virgin fibers
LYCRA® DUAL COMFORT technology is the perfect solution for the emerging ‘new utility’ trend that blends rugged performance with tailored elegance and is designed to cater to the needs of cross-segment apparel categories – work leisure or out leisure. “Now that we have experienced all-day comfort, we expect versatile clothes made from sustainable fabrics that provide the freedom to embrace a casual, comfortable lifestyle,” said Ebru Ozaydin, strategic marketing director at The LYCRA Company. “Fabrics which offer versatile solutions can take the consumer from working hybrid to running daily errands or just a stroll in the park.
The term ‘new utility has become a buzzword for defining lightweight apparel, combining everyday practicality and urban elegance using low-impact materials.”
The LYCRA Company is hosting a series of global panel discussions with apparel industry experts on critical sustainability issues facing the sector. Previous topics included steps to attaining the Paris Climate Agreement’s goals, using mechanical versus chemical methods to create recycled fibers, and debating the circularity of biodegradable fibers.
For the fourth topic, 32 panelists discussed garment durability.
As consumer concern about climate change grows, so does their need to know how their clothing was made and its impact on the environment.
Extending garment wear life is one element of a circular economy that can significantly reduce a garment’s impact. The U.K.’s Waste and Resources Action Programme (WRAP) estimates that extending the average life of a garment by just three months could result in a 5 to 10 percent reduction in its carbon, water, and waste footprints.
However, getting consumers to do this is a crucial challenge.
