US Nonwovens has rebranded itself as Radienz Living.
US nonwovens is a leading North American manufacturer of home and personal care products for the private label and branded markets, headquartered in Melville, New York. The company has more than 1,400 employees across nine locations in North America and manufactures a broad portfolio of products in the home and personal care categories, including disinfecting and antibacterial wipes, facial cleansers, baby wipes, fabric care, and unit dose solutions for laundry and auto dish.
CEO Matt Stillings, said, “The new brand identity is more than a name change, it’s a culture shift. We are proud of the work we have done as US Nonwovens and view our rebranding not as an absolute departure from all that has been achieved under this name, but rather as an exciting next step in our journey as a company. We look forward to this new era.”
The Radienz Living rebrand also marks a corporate unification. In 2019, Wind Point Partners, a Chicago-based private equity firm, acquired a controlling interest in US Nonwovens and subsequently invested more than million in doubling its disinfectant wipes capacity and in a new state-of-the-art manufacturing and distribution center in Pennsylvania.
Later in 2019, it acquired Soluble Packaging Solutions (SPS), which is North America’s largest independent manufacturer of unit dose packaging for dish, laundry, and other categories.
Radienz Living is a supplier to major retailers like Walmart and Walgreens, and to Fortune 500 and branded customers. It also manufactures and nationally distributes laundry brands, such as Ajax and Final Touch, and cleaning wipes, such as Redi Wipes.
