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Thursday, May 16, 2024

Waste to Denim: Wrangler’s new collection uses InfinnaTM fibers

Wrangler has created a new collection using Infinna™ – regenerated, recyclable fibers to promote sustainability. Infinite fiber has created Infinna™ to lessen the textile industry’s impact on the planet and let people express themselves through beautiful fashion and textiles while looking out for Mother Earth. Clothes and home textiles made with Infinna™ turn waste into something extraordinary – beautiful products inside and out. Our super fiber is a circular dream come true.

Infinna™ has the natural look and feel of cotton, plus unique properties that make it ideal for use in various fabrics – from single soft jersey and French terry to denim, shirting fabric, and beyond. Made from cellulose-rich waste like discarded textiles, used cardboard, or even rice straw, Infinna™ is a new premium cellulose fiber that works wonderfully on its own and also blends beautifully with fibers like organic cotton and viscose.
Wrangler is an American manufacturer of jeans and other clothing items, particularly workwear. The brand is owned by Kontoor Brands Inc., which also owns Lee. Its headquarters is in downtown Greensboro, North Carolina, in the United States, with production plants in various locations throughout the world. Wrangler has already announced its strategy for a sustainable future that includes:

  • 50% Reduction In Water Usage By 2030
  • 100% Renewable Energy By 2025
  • 100% Clean Chemistry By 2025
  • 100% Sustainable Cotton By 2025

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