Diamond Denim, a subgroup of Sapphire Group Pakistan, has joined hands with Haelixa to promote traceability and transparency within the denim supply chain. Haelixa offers proprietary and innovative solutions to physically mark, trace, and authenticate products from producer to retail creating transparency along the entire supply chain (linear or circular). The solution can be applied to textiles, gold, diamonds, and other products or raw material. Besides proving claims related to product origin and production, Haelixa protects brands against counterfeiting by proving the authenticity and safeguarding the value linked to the brand story, design, processing, and performance.
Diamond Denim is part of the Sapphire Group and one of Pakistan’s leading denim mills and garment makers. Sapphire established its first spinning unit in 1970, and its denim division was set up in 2014. Diamond Denim offers vertically integrated solutions from yarn to garments with a strong focus on sustainable fibers, eco-friendly chemicals, and water savings, leading the way in an industry known to have a high environmental impact. Diamond has engaged in multiple initiatives to improve and reduce the negative impact throughout its business.
Sapphire Group started its operations from Calcutta (Present Day India) before moving to Pakistan, setting up the first spinning unit and beginning its pioneering leadership in the industry. During the past four decades, Sapphire has grown in the textile sector by continuously expanding and broadening its penetration into the industry. Today it is a vertically integrated premier textile group, manufacturing cotton yarn, fabric, and garments.
The Group has the most modern and organized textile production setup, with products exported to over 35 destinations around the globe. The Group employs more than 16,000 and has a well-established infrastructure of textile management. Sapphire Group has an annual turnover of over US $800 million with an asset base of over US $500 million. The Group has also diversified into the power generation and dairy sectors. Sapphire Electric Company is a 234 MW combined cycle plant in Muridke. Sapphire Dairies Private Limited operates a sizeable mechanized dairy farm based on 100 acres near Manga, Lahore, with a herd size of 3000 and a target of 10,000 milking cows (300,000 liters per day) by 2020.
