The WWF-Pakistan has taken Sapphire Textile Mills Limited (STML), Sapphire Fibers Limited (SFL), and Diamond Fabrics Limited (DFL), Lahore, onboard to work on the organic cotton project in Dera Ismail Khan district of Khyber Pakhtunkhwa and Lasbela district of Balochistan. WWF-Pakistan and the Sapphire Group would work together on the organic cotton project for five years through the current agreement.
Nadeem Abdullah, Chief Executive Officer (CEO) Sapphire Textile Mills, said, “Our textile group is one of the largest in the country as we have multiple ongoing projects that lead to sustainability. Our market linkages and suppliers are both present in local and international markets.
As the CEO of Sapphire Textile Mill, we are happy to take this step and are looking forward to working on other areas of work with WWF-Pakistan for nature conservation in the country.
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Hammad Naqi Khan, Director General, WWF-Pakistan, said: “This is the first step for both organizations to initiate the work as we are looking forward to spearheading into other areas that lead to sustainability and nature conservation.” WWF works at both a global and national level with governments, the private sector, and consumers to address governance challenges affecting development and advocate for sustainable decision-making.
Organic cotton is made without toxic substances and polluting pesticides, and it is also grown in healthier soil. Because of this, textiles made from organic cotton are generally of much better quality. Pakistan needs to move towards sustainable production of cotton.
The country is cotton-rich, which could save the environmental threat Pakistan faces regarding pollution.
Bringing all stakeholders on one page and providing awareness is one of the applaudable efforts of WWF, which should be encouraged at every level.
