Arsenal full-back Hector Bellerin and the men’s design team at H&M launches an “agenda-pushing collection,” showing their commitment to sustainability. The range features versatile sweatshirts, hoodies, and tees alongside poplin shirts, anoraks, and tote bags that arrive in neutral tones such as concrete grey, sage, amber, and sun yellow.
The Edition By Hector Bellerin will be available at hm.com and in selected stores on 18 February. Bellerin describes the collection aesthetic as a “very relaxed, genderless and neutral mix of colors and fits that can complement anyone’s wardrobe.”
The star footballer, Bellerin, said, “Making this collection as sustainable as possible was important because to me there can be no other way. We should not put our creative freedom or greed first when there are many other ways — even though they might be more difficult or expensive to achieve — that enable us to create the same product. This collection proves that you can make beautiful and meaningful pieces from recycled yarns and materials that have been worn before.”
Combining streetwear with utilitarianism, the ‘Presenting: Edition By Hector Bellerin’ is H&M’s first sustainable collection for men – and made exclusively from more sustainable materials. The collection’s cotton is organic or recycled from textile production waste; nylons and polyesters are 100% recycled, and man-made fabrics like Ecovero viscose and Tencel lyocell are created from sustainably sourced cellulose fibers.
