Vicunha’s new collection features Polygience’s stay fresh ® technology. Recognized worldwide for its high standards in quality and sustainability, Vicunha is a Brazilian multinational with operations in Latin America, Europe, and Asia. With over 50 years of experience in the market, Vicunha is the global leader in jeanswear solutions, working in the segment of indigo knits and denim.
In addition to innovative products, the company brings to the market intelligence to customize services in fashion trends, sustainability, design, and washes.
For the new 2021/22 season, Vicunha has presented a new collection featuring Polygiene Stays Fresh® technologies. For the first time in Latin America, the range features are treated with a combination of the Polygiene BioStatic™ and Polygiene OdorCrunch™ technologies.
Polygiene Biostatic is an antimicrobial technology that inhibits the growth of odor-causing bacteria, stopping the odor at the source permanently.
Mr. German Alejandro, CMO of Vicunha, said, “Innovation and sustainability are keywords in Vicunha’s business, and the partnership with Polygiene is a clear reflection of our positioning.
Offering to the fashion market solutions that allow consumers to save water and energy by washing their clothes less, brings so many positive impacts that it ends up being not only a good technology for the textile industry, but also a practical and fast solution for society, which increasingly demands sustainable solutions from the fashion chain.”
