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Wednesday, June 26, 2024

Certified sustainable clothing as alternatives to fast fashion brands identified

Though almost everyone knows that fast fashion is bad for the planet. But almost all apparel brands and not only ultra fast fashion brands like Shein are the problem. Most brands rapidly churn out enormous quantities of clothing at the lowest possible cost.

To accommodate consumers, brands have found ways to make garments cheaper and cheaper. This is done by using low-quality materials that are not as durable. Moreover, they by exploit workers and pay as little as possible for labor in poor countries.

Natalie Kay Costello, founder of Sustainably Chic, a media platform that helps consumers find more ethical clothing says the truth is that the fashion industry is all about making us look good at the expensive of other people.

Now with increase in awareness many consumers are looking for more ethical fashion options, particular ones that won’t break the bank. But these days, every brand makes claims about the sustainability of its products, and it can be hard to know when a brand is actually making products ethically and when it is greenwashing.

However there are several organizations that examine fashion brands closely and give reports about how environmentally sound they are. The advocacy organization Remake releases an annual Fashion Accountability Report that scores the biggest fashion brands on the market based on traceability, raw materials, workers’ wages, and more. Startup Good On You finds eco-friendly brands and rates them across 1,000 data points. And media platforms like Costello’s Sustainably Chic and the Clotheshorse podcast often share lists of eco-friendly brands.

On the basis of their findings here are some brands they have identified, for instance Pact brand  that makes its products from certified organic cotton and it is one of the most affordable eco-friendly brands on the market. It is a great source for basics, T-shirts, sweatshirts, dresses, and even underwear and bras. You can ignore GAP or other similar brands not rated in the Fashion Accountability report.

Consumers should try Everlane instead of buying jeans from American Eagle, Fitch or Abercrombile. Remake gives Everlane high marks in its report, thanks to its traceability, worker’s wages, and commitment to environmental goals. The brand makes a selection of jeans, starting at $98, that are designed to be flattering. They’re made using organic cotton in factories that preserve water.

These are higher-end jeans beloved by celebrities like Gigi Hadid and Jessica Alba. The company recycles textile waste salvaged from landfills and uses a waterless manufacturing process. The resulting jeans are sleek and flattering, thanks to technologies like InstaSculpt, that comfortably conform to your body.

Instead of buying clothes for the office from J.Crew or banana republic the consumers could check Able where they will find everything they need for the office from little black dresses to suits to button-down shirts; for casual options, there are simple sweaters and jeans. Clothes are reasonably priced: A T-shirt costs $48 and a trench coat runs $198. The entire brand is committed to women’s welfare, with clothes made in women-owned factories that pay a living wage and ensure the safety of workers.

At a slightly higher price point, Amour Vert offers a wide selection of office-appropriate dresses, along with blazers and jackets. The brand is known for its responsible supply chain, certifying fabrics and fibers. It often uses deadstock fabrics, and plants trees for every T-shirt sold.

Instead of looking at H&M collections for party dress the consumer may try PrintFresh which began as a pajama brand known for its gorgeous prints, but it now makes dresses and blouses that use the same bold colors and patterns. PrintFresh’s factories are audited by the Supplier Ethical Data Exchange that ensures that workers are safe and paid fair wages. The company also ensures that fabric is cut to reduce waste and that leftover scraps are saved for upcycling projects.

They may also buy Doen which is known for its feminine floral prints. It has a wide range of dresses for all kinds of occasions including weddings and parties. The company publishes a roadmap on its website that explains exactly how it is making its supply chain more eco-friendly and supportive of workers over the next six years. It is mapping its entire greenhouse gas footprint and is actively working to reduce it throughout its supply chain. It is also working with the organization Reimagining Industry to Support Equality to educate garment workers and managers so they can advocate for more gender equity and better pay for themselves.

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