Hosiery leader with Lamour, Inc will manufacture and sell Fruit of the Loom branded socks in accordance with a partnership agreement it entered with activewear giant Fruit of the Loom.
Both partners expressed confidence that the partnership would be mutually beneficial. Melissa Burgess Taylor, Fruit of the Loom, Inc. Chairman and CEO said that this partnership will facilitate the aspiration of her group to grow in the sock category. She acknowledged that their new partner is a proven leader in hosiery and would produce innovative products in line with the style and quality of the Fruit of the Loom brand.
President Lamour, Inc. Marty Lieberman said his company was honored to be associated with the iconic Fruit of the Loom brand. He expressed the hope that the partnership with Fruit of the Loom would be complemented by Lamour, Inc. retail partners. He assured me that his company would produce innovative products for its new partners.
Fruit of the Loom designs is a well-known name in producing and marketing, intimates and athletic apparel. Some of its famous brands include Russell Athletic, Vanity Fair, Fruit of the Loom, Jerzees, and Spalding. Its heritage brands have over a century of influence.
Lamour, Inc., – a 71 years old Montreal-based Canadian company established a Canada company pantyhose manufacturer. It has since graduated from a small factory into a multinational corporation. Its core competence is in, and performance wear.
Lamour to make market Fruit of Loom socks
