US-based media and consumer products company Xcel Brands, which specialises in livestream shopping, has announced the launch of C. Wonder by Christian Siriano. The company also revealed that Siriano has been appointed creative director of the new brand, which will launch in spring of 2023.
The acclaimed American fashion designer has helmed his own brand since 2008 and has been a member of the Council of Fashion Designers of America (CFDA) since 2013, according to a press release by Xcel Brands. His designs have been worn on the red carpet by numerous celebrities, including current FLOTUS Dr. Jill Biden, former FLOTUS Michelle Obama, Angelina Jolie, Oprah, Zendaya, Ariana Grande, Julianne Moore, Lady Gaga, Tiffany Haddish, Billy Porter, Cardi B, Amy Adams, Scarlett Johansson, Whoopi Goldberg, and Julia Roberts, to name but a few. Siriano will continue to design his own collection while bringing his signature refined exuberance to C. Wonder by his modern ready-to-wear and accessories collections. He will also serve as the public face and voice of the brand, including appearing on HSN’s broadcast and streaming service in 2023.
“Bringing Christian on board to lead the transformation of C. Wonder by Christian Siriano is another key step in the creation of a live-selling ecosystem that connects our brands directly with consumers,” said Robert W. D’Loren, chairman and chief executive officer of Xcel Brands. “Christian’s sophisticated aesthetic, creative vision, and vibrant personality have made him one of America’s most respected young designes and we’re confident he’ll bring a renewed sense of excitement to C. Wonder as we solidify our leadership within the fast-growing livestream marketplace.”
